Closing the deal?? The power of landing pages…

When it comes to driving traffic through advertising, most companies will almost always drive customers from inbound marketing attempts such as SEO, AdWords and social media to their homepage. however, there is a better way!  The answer… Custom built landing pages, these are essential to maximising conversions.

So, this creates the question, what makes an effective landing page?

The design?

The content?

The Unique selling propositions?

The campaign itself?

There are many questions behind what makes the ‘perfect landing page’ and we are here to figure that out.

First, let’s define what a landing page is:

“In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or other inbound marketing attempts”

What makes a landing page effective?

• Limiting navigation
• Delivering Value
• Keep it short and simple.
• Make sure you test it!

Limiting Navigation (Landing page vs home page)

Consider the following image, which shows a homepage and landing page. The blue areas on each image show represent the number of links. As you can see, the homepage has many more links than the landing page.

Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, this is because there are fewer available distractions. This is one of the reasons that expert marketers use a dedicated standalone landing page as the destination of their ad traffic.

Creating desirable content (delivering Value)

If you don’t have a valuable offering why would your visitors give up their contact information? A huge element to success is creating value for your target audience. Now, this may be through free e-books, free trials, access to restricted content… Whatever value you’re adding to your audience make sure it’s going to be compelling.

One way to ensure your landing page adds value is to show your audience the content they’re going to receive directly on the page.

Keep it short and simple

The longer and complex the landing page the lower conversion rate, keeping it simple and straight forward has shown to increase conversion rates. You don’t want to scare off your new leads by asking to many questions. Sometimes all you need is a first and last name followed by an email.

Test everything

Testing and optimising are very important to the success of your landing page. You can set up A/B testing to ensure you are getting the maximin amount of conversion rates. Testing your landing pages for mobile responsiveness is also a very important element to consider.

If you are driving traffic to your website with your hard-earned money & time,  DON’T make the mistake of NOT capturing that TRAFFIC as leads.

ABOUT THE AUTHOR

Myles is a person often very tall and well-built. He is very handsome and always dresses well. He has a sharp mind and is very smart and witty. If you are talking to a Myles, you will find yourself smiling and wishing that he could be yours, though you know he can’t. Myles’ generally have brown hair and green eyes and go for girls named Katy or Ashton because of their bubbly personalities. Myles’ are fun people to be around and never fail to make everyone around them happy. They have amazing athletic ability, and are often three sport athletes. Most Myles’ play basketball or rugby. They are always looking for a nice girl with a good sense of humor and who they can spend hours talking to. They don’t date just to date, and they spend their time getting to know someone before they start. A Myles can light up the room in an instant by cracking one of his witty jokes or even just creating conversation. A Myles has many friends, girls and boys, and, while he maybe isn’t the most popular in the class, everyone sees the good in him and loves him. He is a great best friend and boyfriend and anyone who knows him is lucky to have that privilege.

Well this is what urban dictionary says.

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