The main advantage of YouTube Ads is that you can utilise data from Google Search and other Google platforms to target audiences based on their preferences, interests, search intent, search history, income, and other factors.
At Digital Marketing Adelaide, we love YouTube ads. They're a cost effective solution for brand awareness and reaching new customers.
According to YouTube, full-screen, sound-on video viewing accounts for 95% of all video viewing time. So, when you advertise on YouTube, you are not just reaching a large audience but also a large audience that's also engaged.
Our clients see phenomenal results with YouTube advertising and it's well worth adding it to your digital marketing mix.
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YouTube marketing is an excellent approach to increase brand awareness and drive up sales. The investment will only be worthwhile, though, if you take the time to design a top-notch, precisely targeted campaign, as is the case with any digital advertising.