Google Ads

We’re one of the top Google Ads agencies in Adelaide and even Australia. It’s not just us saying this, it’s Google. We’re Google Premier Partners which places us amongst the top handful of agencies across our nation. Further to this, our digital marketing team are all Google certified.

If you’re looking for a Google AdWords agency that can help you to grow your business online we recommend organising a free strategy session. Contact us to get started.

Essentially, Google Ads comes down to two main parts – search and display.

Search advertisements are basically the internet’s version of seeing ads in a newspaper. Your business might get shown in the newspaper without paying for ads, but if you are willing to pay, then you can choose when and where you want your business to be shown.

It works much the same on Google. Search relates to those ads that you see at the top of your search results when you Google something. The importance of having your ad as the top result cannot be understated – 53% of search clicks go to the first link in any search. To get these top positions with Google Ads, you need to be bidding in Google’s system. This is where the Quality Score comes into play.

Quality score is the indicator of how relevant your landing page and ad is to the keywords you’ve chosen. It’s a score out of 10, and it helps Google choose whether your plumbing company or your plumbing competitor gets that top spot when someone searches for ‘Adelaide plumbing’.

The other parts that help Google decide what ad to show are the bidding amounts each advertiser is putting forward and the total ad rank of each ad.

Looking at what your competitors are doing, your bid strategy and the page you send people to help define a successful campaign.

We don’t just stop at the Google ads. If you’re paying per click, you want to make sure every visitor is tracked and follows through with a call to action.

Analysis of your website/landing pages and optimising it for conversions is super important. This is what’s called Conversion Rate Optimisation (CRO).

Improving quality scores and conversions is why people choose Digital Marketing Adelaide to manage their Google Ads. It’s not about just setting up a campaign and forgetting about it, we need to be looking at it daily to ensure maximum conversions possible.

Want to learn more? Book in for a free initial consultation.

If search advertisements are the newspaper ads of the internet, then display advertisements are the billboards. Those banner ads you see on sites and mobile apps you visit? They’re known as display ads.

Whenever your target audience is surfing online for things other than your brand (which is most of the time), you can be advertising to them. The implications of this are massive when it comes to building brand awareness – that is, the chance that a customer thinks of you when they realise that they need products or services that you sell. It’s hugely important to be staying fresh in your customers’ minds so that they know to think of you instead of your competitors!

Google display ads can be shown to anyone who has visited your website (remarketing), or they can be shown to anyone who has searched historically for your goods and services. Even if they have never been to your site, you can show your ads to people that Google know are looking for your services right now. Cool huh? Or Scary?

Google Display ads are great at keeping your brand top of mind and can help to form part of your brand awareness strategy.

All display ads are shown on the Google Display Network (GDN) which included web browsers and mobile apps and YouTube.

Make contact us with to book in a free initial consultation with one of our Google Certified team members.

SEO or pay-per-click (PPC) marketing has no clear winner. Any solid plan should use both to increase reach, website traffic, and revenue.

With Google Ads, you can put your brand at the top of search results with a customised message that drives traffic to your website. Show your ad to the people who matter and for the keywords that convert, and exclude the rest. Paid search is a conversion powerhouse because you only pay for visitors. Once set up, campaigns can appear within hours or days.

SEO on the other hand is a marathon, but it's worth it. By optimising your rankings for relevant keywords in SERPs, you'll gain website visitors without paying for clicks.

In a perfect world, both should be a part of a successful digital marketing effort. The best option for your brand will rely on your budget, timeframe, and goals if you must choose between the two. A Google Ads/PPC and SEO company like Digital Marketing Adelaide can help with that.

We'll work with you to understand your objectives, the available budget, and the online environment in your sector before recommending the best plan of action and digital marketing services for winning the online space.

Let's get started today! Book in for a free Strategy Session.

In order to support Not for Profits in spreading their message around the world, Google offers grants. Amounts up to AU$13,000 per month in search advertising displayed on Google.com are available to each qualifying NFP.

There is also a YouTube Nonprofit Program to help NFPs connect with supporters, volunteers, and donors. Most charities don't have the time or skill to manage the Ads, which is where we come in. We can also assist with the application process.

Interested to know more? Make contact with us today and we'll guide you through the steps.

Google shopping ads are those images that appear on top of page Google when searching for products. Google Shopping Advertising can increase your click-through rate and drive better quality leads by showing customers an image of your product along with the product name, price, your store name and much more.

Like Google ads, your shopping ads will show to customers who are searching on Google for your products and you will only be charged when someone clicks on your ad. In our experience, you can have up to a 30% increase in conversions with the use of Google Shopping Ads. If you have an online store selling products – then Google Shopping ads are a must.

Success with Google shopping ads is all about ROAS. (Return on Ad Spend). ROAS is defined as how many dollars you get back for every dollar spent on the ads? It’s an important data point that we look at to ensure your business is making money.

Want to learn more? Book in for a free initial consultation with one of our team.

We have some awesome reporting tools. We can deliver daily, weekly, monthly reports and even create a live dashboard. We use Report Garden, and Google Data Studio for our reports. Plus we encourage regular meetings either face to face or on Zoom.

Good question! Clicking on a competitor’s ads is known as click fraud. While Google has some clever tools to help minimise this, plus we can block the IP address of your competitors, we would also recommend a third party tool called Clickcease.

To learn more – book in for a free initial consultation with one of our Google certified team.

Both the ad format and goal of Bing Ads, currently known as Microsoft Advertising, are comparable to those of Google Ads. Bing Ads utilises the same pay-per-click (PPC) mechanism as Google Ads, which depends on keywords and auctions.

Running pay-per-click advertisements for your brand on Bing can be profitable. Although there is no denying that Google Ads attract a larger audience, many individuals are unaware that the Bing Network hosts more than 136 million searchers. Most notably, 63 million additional searchers are reached by Bing Ads that Google Ads do not. You could reach a sizable number of potential clients using Bing Ads at a fraction of the cost.

And interestingly, the types of searchers utilising Bing and Google can vary; statistically, Bing gives you the opportunity to connect with an older and more educated audience.

The final word! Bing Ads is ideal for completing your PPC plan in addition to Google Ads, assisting you in completing any gaps in your online presence. With Bing Ads and Google Ads, you can expand your reach into new markets and generate an impressive ROI.

Our journey begins with a simple "Hello". Make contact with us today to learn more.

A Google Ad campaign doesn't necessarily improve your SEO results. But a thorough PPC strategy makes sure that your company's visibility increases considerably and effectively.

The good news, the information you obtain from your Google Ads tactics can help you advance your on-page optimisation techniques given the significance of keywords to SEO and PPC campaigns. We will know what keywords get results and then apply this to your SEO strategy.