Pinterest Ads

For a multitude of reasons, Pinterest advertising can be very successful. First, you have a variety of formats to select from when creating an ad campaign on Pinterest, allowing for a multifaceted strategy to reach your target demographic.

As a result, you may modify your strategy by analysing data and promoting higher performers more aggressively while phasing out underperformers to reduce waste.

Additionally, demographic targeting makes it possible for your Pinterest ads to only be seen by the target audience, minimising waste and increasing the possibility of clicks, conversions, or purchases.

Then there is the user base; they are actively browsing (no mindless scrolling like some other socials). As a result, there is a higher probability that they may click on or convert on your advertisement rather than scrolling right past it.

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One of the main reasons is because Pinterest users are so engaged. Including Pinterest ads in your marketing campaign can be a very efficient method to boost ROI without spending a fortune.

You can choose your campaign objectives, such as whether you want to increase brand recognition, website traffic, conversions, or video views (or a combination of two or more), and you can tailor a Pinterest ad campaign to achieve those objectives.

You are also tapping into an audience that is untapped and statistically more inclined to try a new brand and stick with them than other brands (including your competitors), who may view it as a waste of time.

Compared to users on other social media platforms, they also have a stronger intention to buy.

So deciding against Pinterest advertising could result in significant loss of opportunity.

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Reaching already interested consumers who are ready to buy is the key to effective advertising on Pinterest.

One would assume that a platform with over 450 million monthly active users and a return on ad expenditure that is twice as high as any of its social media rivals would be swarming with advertisers now.

You’d be wrong!

Because Pinterest is viewed as something idle, bored people might do on the weekend for a little fun social networking, a lot of businesses entirely ignore advertising there. But this couldn’t be further from the truth.

Pinners are quite active. They are 66 percent more inclined to try new companies and subsequently remain with them, and they are 7 times more likely to suggest that it is the most influential platform for making shopping decisions. They use Pinterest to shop and learn about new brands and items.

What about the audiences? It has the biggest percentage of adult internet users of any social network, with a heavy lean towards women (71%) who actually make up a whopping 92 percent of all pins and a median income of almost $75,000.

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Pinterest can be compared to a search engine, but Facebook is more of a social media site. Even better, its own search technology (Smart Feed) matches your search words to the content that is most relevant to the phrase rather than the newest.

A major difference between the platforms is intent. People use Facebook and Instagram for fun and to stay up to date on friends' and family's life, while people use Pinterest to find ideas and inspiration as well as products to purchase.

Additionally, Pins can remain years, unlike Facebook or Instagram posts, which must be updated frequently because they become outdated in a matter of hours (or even minutes!). This naturally means that they can keep working for you and earning money for you long after they have been pinned.

Finally, advertising on Pinterest means fewer advertisers and a much better chance to get your brand's voice heard. There is a lot of "noise" on both Facebook and Instagram, with every advertiser and Tom, Dick & Harriett wanting to obtain a share of voice.

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With Pinterest ads, it really is no different from approaching any other marketing campaign. You should have a solid understanding of the general budget you're hoping to spend.

As other platforms, your campaign objectives will have a direct impact on how much it will cost to advertise on Pinterest.

When looking at a CPM (cost per thousand impressions) rate, you could anticipate to pay between $2 and $5 per thousand impressions if you want to increase brand awareness.

To ensure that only the most qualified customers are being channelled to your site, efforts for increasing website traffic will be much more focused and have narrower demographic restrictions. In this case, you should anticipate a CPC (cost per conversion) of $0.10 to $1.50.

Engagements like purchases and video views will be similar and range from $0.10 to $1.50 CPC.

The most effective Pinterest ad formats include campaigns focusing on:

• Brand awareness
• Traffic
• Conversions
• Video views
• Shopping catalogues