Ads on Spotify are presented to an audience based on their listening preferences, making them more relevant, individualised, and likely to be remembered.
Advertising on Spotify is a fantastic substitute for radio advertising but can also accelerate radio results when working in collaboration.
Spotify ads have a distinct edge over those on other platforms since they can also reach users who have the service running in the background while performing other activities like working, cooking, or cleaning. With over 8 million Australians streaming on the platform there are huge opportunities.
We are one of Australia's top Spotify Ad agencies. As digital marketing specialists, we use every opportunity to outperform your competition, and Spotify Ads is another channel we're we've had excellent success.
With Spotify Ads you can target an audience by:
- Interests e.g. cooking, health & fitness etc.
You can even geo-target down to postcode level. Imagine you are local business. You could just serve ads to your local area. Local ads resonate with listeners and according to Spotify, Spotify ads have a higher ad recall rate over any other platform.
You can even target by people’s mood. Are they happy, sad etc. Scary isn’t it – but powerful from an advertising perspective.
Want to learn more, get in contact and chat with our chief strategist.