A dedicated landing page has one job to do – get conversions! Whilst a regular website delivers content, landing pages or as we call them “conversion pages” are all about getting as many conversions as possible.
After clicking on your social media ad or Google ad, visitors "land" on your landing page. The ROI of your digital marketing activities is determined by the conversion rate on this page.
Not only this, because the landing page is specific to a certain keyword, your Google quality score increases which in turn decreases your cost per click, maximising your ROI.
Every time we have split tested landing pages vis-à-vis a webpage, the landing page outperforms the website with regards to conversions.
We at Digital Marketing Adelaide highly recommend the use of landing pages when you are running ads.
If you’d like to see examples, give us a call and we’ll talk you through how it works.
Your visitors will be directed to a specific objective by a customised landing page.
Do you want your website visitors to buy from you? The transition from the ads to the website must be smooth. You'll lose visitors if your ad makes a specific benefit promise but "landing" on a generic website instead.
A landing page is customised for the visitors who have clicked on your ads. It speaks directly to their needs and directs them towards conversion.