Can you think of the last advertisement that was memorable to you? It’s almost guaranteed the reason it stuck in your head is because it evoked an emotional response, whether that be happy, sad, or angry. Used correctly, emotional marketing is a strategy brands use...

What is the Metaverse?  If you have been on the internet a lot, you definitely have come across the term “metaverse”. Since Mark Zuckerberg introduced Meta as the new company brand that brings together all the apps and technologies of what Facebook Inc. was, it gave everyone a glimpse of what the trajectory of...

As a digital marketer in 2021, we are swamped for choice. People are using their phones more than ever and with all that extra screen time comes opportunity for the digital marketing industry. Ad space is hot property with more and more marketers taking advantage...

We’re expecting big things to come from apple who are changing the way that data tracking is permitted with the release of the new iOS 14 update. The issue with this? This could have a significant effect on companies who use platforms like Facebook...

7:06 AM – Feb 18th, 2021. Prior to this time, media in Australia was at a relatively calm state. Aside from your usual political drama and our community making fun of America for something we’re not involved in; we were all generally happy with the...

You’ve definitely heard this phrase or similar: “Anything worth having doesn’t come easy” So why does it seem like it’s so easy for everyone else? Every second you see a youtuber making millions for eating paste in front of a webcam, or some TikTok entrepreneur selling a...

Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...

I’m getting thousands of visitors to my website but not many form fills, request a call backs or online purchases… WHAT is going wrong? Its time to start looking into CRO. Conversion Rate Optimisation!   Conversion rate optimisation is the systematic process of increasing the percentage of website...