Scam, Scam, Scam – internet scams seem to as prevalent as Tweets from Donald Trump and in 2019, online scams seem to be just a part of everyday life.   From rich kings from afar with 1 billion gold coins to the federal tax office needing your...

The marketing landscape is an incredibly agile industry with social media, SEO and Google Ads starting to play a bigger role in chewing up advertising budgets. And yet despite this, email advertising has managed to hang around longer than your high school prom photos -...

Will you marry me? What does marriage have to do with digital marketing?   How do we get potential customers to buy our products or services using digital marketing? Why don’t people purchase when they see your ad? What does the Mere Exposure Effect mean? And what...

Arrgghh!! My wife was STALKED by Facebook.   Does she feel violated? Not really, she expects to be stalked by Google & Facebook, it’s 2019 after all. But she would like to know how. How is it that they knew her information? And the thing is, it...

VIDEO IS KING…right? Well, that’s what we’re kept being told by countless blogs, by Facebook themselves and YouTube. Our experience is different. You see, Link Click Through Rates (CTR’s) drop significantly when using video compared to static images. We’ve spent thousands of dollars split testing,...

We’re now well and truly into the latter stages of the 21st century’s second decade, and while we might not have flying cars or hovering skateboards yet, the last few years of advancement have seen technology go further than ever previously thought possible. We look at...

There’s something about a conspiracy theory that seems to hook people in a way that’s more attractive and long-lasting than any ordinary rumour. Maybe it’s how it usually involves governments or major corporations, or maybe we’re just too used to seeing Hollywood movies packed with...