Can you think of the last advertisement that was memorable to you? It’s almost guaranteed the reason it stuck in your head is because it evoked an emotional response, whether that be happy, sad, or angry. Used correctly, emotional marketing is a strategy brands use...

What is the Metaverse?  If you have been on the internet a lot, you definitely have come across the term “metaverse”. Since Mark Zuckerberg introduced Meta as the new company brand that brings together all the apps and technologies of what Facebook Inc. was, it gave everyone a glimpse of what the trajectory of...

As a digital marketer in 2021, we are swamped for choice. People are using their phones more than ever and with all that extra screen time comes opportunity for the digital marketing industry. Ad space is hot property with more and more marketers taking advantage...

Snapchat isn’t a new social media platform, with this year marking its 10th anniversary. While Snapchat has grown steadily alongside Instagram, it’s user base remains to be a younger demographic. Unlike Facebook which sees more frequent use from the older generations, it’s found that Snapchat...

2021 could really be considered the year of the podcast with easily digestible content that is designed to fit into a busy lifestyle. The daily commute to and from work, to have on during study or even used as conversation starters, podcasts are versatile and...

The go-to platform for making professional connections has gotten a major interactive overhaul. Already considered a professional weapon in networking and notability, the social media site has always lacked an element of excitement, almost serving purely as an interactable resume. A big change has arrived...

Creating video adverts on Facebook has never been easier - we all carry around a film studio in our pockets. So, what are the best practices to use when turning your awesome footage into an attention-grabbing advert?   “Over the last year on a global scale, daily...

Are you older than 30? Don't have children? Then you probably haven’t heard of the phenomenon of TikTok.   TikTok is a social platform targeted mainly to Generation Z, specifically school-aged children who share short videos of themselves dancing and lip-syncing to popular music or copying a...

And so the finger pointing begins… from Brexit, warmer weather in the UK, fuel prices, airline operating costs, trade wars – and sure there are probably many factors that saw the demise of Thomas Cook, but my take on it was that the INTERNET was...

Spotify is a special breed of company.   Despite being a major international company with a household name, for the most part the Swedish business manages to retain consumer trust and keep a reasonably low profile on the scandal front. While this no doubt is in part...