05 Jul Top 5 Snapchat Tips for Businesses
Snapchat isn’t a new social media platform, with this year marking its 10th anniversary. While Snapchat has grown steadily alongside Instagram, it’s user base remains to be a younger demographic. Unlike Facebook which sees more frequent use from the older generations, it’s found that Snapchat is used less and less the older users get. Of course, it’s still thriving but it’s newfound user demographic shows to be Gen Z, those of ages between 13, which is the minimum age a user has to be to sign up, to around 24-26.
Snapchat as well is considered a very casual and relaxed platform, often used for close friends to send humour-based images, whereas Instagram can be interpreted as more formal and aesthetic due to the rise of influencers.
Snapchat is one of the top 15 most-used social media platforms globally, with roughly 218 million active users daily, but is snapchat worth looking into for my businesses? Let’s find out:
Reach a younger audience
If you’re looking to expand or target a new audience demographic, Snapchat could very well be the best tool given that 82% of Snapchat users are under the age of 34. It’s also recorded that just over one third of Snapchat users aren’t on Instagram, meaning there’s potential customers that you have no other way of reaching. The younger audience is also recorded to spend at least 30 minutes of their day using Snapchat alone which increases the likelihood of using Snapchat for your business to see some degree of success.
It’s definitely worth noting that Snapchatters (slang for Snapchat users if you’re not one yourself) are 60 times more likely to make an impulse purchase when using the platform. Snapchats layout is strategically designed to make branded content and advertisements more prominent and accessible, with the Discover and Spotlight tabs becoming more featured on the app. This is great for businesses as users who use the app for communicating with friends can utilise or even discover these features in the process, which means increased exposure for your business.
Bring out your brand’s playful side
As mentioned, Snapchat is considered as a playful and fun app, which allows the opportunity for younger users to associate your brand with exactly that, no matter what you’re selling. Give your brand some personality, try new things and see what works and resonates with this new audience you’ve uncovered. It’s the perfect app for showing some creativity and it’s proven that a younger audience is more forgiving (and forgetful) than an older one, so indulge in some new tactics.
Depending on your brand, you can also take the informative route. Younger consumers, especially those on Snapchat, love consumable content. The theme that makes Snapchat so compelling to a younger audience is the quick, sharp and short content available. It’s not like YouTube where videos can be from 5 minutes to 2 hours, the ideal Snapchat content ranges from 10 to 30 seconds. Content ideas can stem from short tutorials on how to use your product, or fun snappy ‘did you know’ based content. It’s worth noting that creating the right content for your brand on snapchat is not a task that should be looked over, effort goes a long way with younger users and content needs to be relevant and relatable to the consumers your aiming it at for it to actually be worthwhile and have an impact.
While just simply being on Snapchat and engaging with your new younger audience is one thing, the opportunity to take it to the next level with the ability to create your own branded business lens, also referred to as a filter. Businesses can create their own interactive lens that users can engage with, as well as having easily accessible links to guide them through to the business’s website. This content is sponsored and has to be advertised as such to work alongside Snapchats terms and conditions, but the more engaging and comical a filter is to use, the less noticeable some fine print at the bottom is. Beware with this specific strategy though, as depending on your brand it can come across to younger users that your company is trying too hard to be cool or out of touch, so we only recommend this approach if you’re confident it’s suitable for the intended demographic.
And there you have it, the basics to Snapchat marketing 101. Of course, there are never any down sides to conducting your own additional research, but for those dipping their toe in the Snapchat stratosphere for the first time we hope that these steps help get you started. At the end of the day, if there’s one thing we urge you on knowing, it’s your brand! As long as you know the intent behind your actions and keep your brand in mind then you can get out there and get snapping.
Matt Williamson is the Founder & Company Director of Digital Marketing Adelaide. He keeps busy doing what he enjoys most – talking. He has a passion for social media and all things digital marketing.
Matt is an internet entrepreneur, social media expert, multiple business owner and digital marketer who specialises in assisting businesses to generate more revenue via the power of online advertising and digital marketing. Matt regularly speaks at events as a keynote speaker focusing on digital marketing & social media.