As we creep ever closer to the end of another year, we not only get to look back at the biggest stories of 2019, but also the biggest stories of the decade!   Summarising the events that shaped one year is difficult enough, but it’s near impossible...

Ever wondered why products you have been looking at online, end up following you around everywhere? Then they keep re-appearing every time you open an app or Google Search! This article is about to explain exactly how that happens. It will explain how and why marketers...

If you’ve paid any attention to marketing over the last 5 years it will have become crystal clear to you that the digital revolution is set to get bigger and better than ever. While digital marketing has enabled advertisers to reach their customers in places...

Are you older than 30? Don't have children? Then you probably haven’t heard of the phenomenon of TikTok.   TikTok is a social platform targeted mainly to Generation Z, specifically school-aged children who share short videos of themselves dancing and lip-syncing to popular music or copying a...

And so the finger pointing begins… from Brexit, warmer weather in the UK, fuel prices, airline operating costs, trade wars – and sure there are probably many factors that saw the demise of Thomas Cook, but my take on it was that the INTERNET was...

Spotify is a special breed of company.   Despite being a major international company with a household name, for the most part the Swedish business manages to retain consumer trust and keep a reasonably low profile on the scandal front. While this no doubt is in part...

Scam, Scam, Scam – internet scams seem to as prevalent as Tweets from Donald Trump and in 2019, online scams seem to be just a part of everyday life.   From rich kings from afar with 1 billion gold coins to the federal tax office needing your...

The marketing landscape is an incredibly agile industry with social media, SEO and Google Ads starting to play a bigger role in chewing up advertising budgets. And yet despite this, email advertising has managed to hang around longer than your high school prom photos -...