Can you think of the last advertisement that was memorable to you? It’s almost guaranteed the reason it stuck in your head is because it evoked an emotional response, whether that be happy, sad, or angry. Used correctly, emotional marketing is a strategy brands use...

What is the Metaverse?  If you have been on the internet a lot, you definitely have come across the term “metaverse”. Since Mark Zuckerberg introduced Meta as the new company brand that brings together all the apps and technologies of what Facebook Inc. was, it gave everyone a glimpse of what the trajectory of...

Snapchat isn’t a new social media platform, with this year marking its 10th anniversary. While Snapchat has grown steadily alongside Instagram, it’s user base remains to be a younger demographic. Unlike Facebook which sees more frequent use from the older generations, it’s found that Snapchat...

2021 could really be considered the year of the podcast with easily digestible content that is designed to fit into a busy lifestyle. The daily commute to and from work, to have on during study or even used as conversation starters, podcasts are versatile and...

As the disaster of a year known as “2020” came to a humble end, there was definitely something we all found ourselves having in common, we were all spending so much more time on our devices. Whether it was scrolling through social media laughing at...

Spotify has become everybody’s favourite online music app. It has tremendous amount of songs, podcasts, and other audios for its millions of subscribers. Spotify premium is a paid-version for an ad-free experience, which comes at $11.99 per month. The good news for you is not many...

If digital marketing isn’t your strong suit, you may think of cooking, fashion, and lifestyle when you think of blogs. Some of you may even imagine a young teenager furiously typing at a keyboard with cheese dust-covered fingers, but blogging has come a long way...

Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...