The marketing landscape is an incredibly agile industry with social media, SEO and Google Ads starting to play a bigger role in chewing up advertising budgets. And yet despite this, email advertising has managed to hang around longer than your high school prom photos -...

Will you marry me? What does marriage have to do with digital marketing?   How do we get potential customers to buy our products or services using digital marketing? Why don’t people purchase when they see your ad? What does the Mere Exposure Effect mean? And what...

Hey you – yep, you – here’s your warning: Don’t read this blog if you want to keep your sanity. No, I’m serious. If you read this blog you’ll be cursed with the most catchy, earworm-worthy commercial jingles of all time. Trust me, I know – I had to...

Arrgghh!! My wife was STALKED by Facebook.   Does she feel violated? Not really, she expects to be stalked by Google & Facebook, it’s 2019 after all. But she would like to know how. How is it that they knew her information? And the thing is, it...

What actually is an influencer? Only just five years ago, an “influencer” was almost unheard of. Fast forward to 2019 and Instagram influencers are almost unescapable. Feeds are constantly infiltrated with photos of sponsored content, and with 800 million active monthly users worldwide, it is now...

As businesses both big and small start to create a presence on social media, users are becoming overwhelmed by the amount of content being thrown at them every time they check their phones. Audiences have been inadvertently trained to skim through posts, making it more...

The Importance of Search Engine Optimisation (SEO) In the past few years, SEO or search engine optimisation has exploded in popularity. Website owners have realised how important it is to have a good SEO strategy in place to boost their website's visibility. If you're new to...