Are you older than 30? Don't have children? Then you probably haven’t heard of the phenomenon of TikTok.   TikTok is a social platform targeted mainly to Generation Z, specifically school-aged children who share short videos of themselves dancing and lip-syncing to popular music or copying a...

And so the finger pointing begins… from Brexit, warmer weather in the UK, fuel prices, airline operating costs, trade wars – and sure there are probably many factors that saw the demise of Thomas Cook, but my take on it was that the INTERNET was...

Spotify is a special breed of company.   Despite being a major international company with a household name, for the most part the Swedish business manages to retain consumer trust and keep a reasonably low profile on the scandal front. While this no doubt is in part...

Scam, Scam, Scam – internet scams seem to as prevalent as Tweets from Donald Trump and in 2019, online scams seem to be just a part of everyday life.   From rich kings from afar with 1 billion gold coins to the federal tax office needing your...

The marketing landscape is an incredibly agile industry with social media, SEO and Google Ads starting to play a bigger role in chewing up advertising budgets. And yet despite this, email advertising has managed to hang around longer than your high school prom photos -...

Will you marry me? What does marriage have to do with digital marketing?   How do we get potential customers to buy our products or services using digital marketing? Why don’t people purchase when they see your ad? What does the Mere Exposure Effect mean? And what...