Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...

I’m getting thousands of visitors to my website but not many form fills, request a call backs or online purchases… WHAT is going wrong? Its time to start looking into CRO. Conversion Rate Optimisation!   Conversion rate optimisation is the systematic process of increasing the percentage of website...

Recently I read that Flash will no longer be supported by Google Search. I didn’t think much of the news, no biggie. I think we all knew that it was coming. What is Flash? Flash is a program that enabled designers/developers to create interactive web pages, games,...

Ever wondered why products you have been looking at online, end up following you around everywhere? Then they keep re-appearing every time you open an app or Google Search! This article is about to explain exactly how that happens. It will explain how and why marketers...

Creating video adverts on Facebook has never been easier - we all carry around a film studio in our pockets. So, what are the best practices to use when turning your awesome footage into an attention-grabbing advert?   “Over the last year on a global scale, daily...

Scam, Scam, Scam – internet scams seem to as prevalent as Tweets from Donald Trump and in 2019, online scams seem to be just a part of everyday life.   From rich kings from afar with 1 billion gold coins to the federal tax office needing your...

The marketing landscape is an incredibly agile industry with social media, SEO and Google Ads starting to play a bigger role in chewing up advertising budgets. And yet despite this, email advertising has managed to hang around longer than your high school prom photos -...