Unless you were living under a rock two months ago, there’s a high chance you can remember the panic of Covid-19 arriving in Australia as if it was just yesterday. It appeared as though, in a matter of just one week, businesses were closing their...
Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...
If your business didn’t have a digital strategy implemented two weeks ago, there’s a good chance you need it now more than ever...
I’m getting thousands of visitors to my website but not many form fills, request a call backs or online purchases… WHAT is going wrong? Its time to start looking into CRO. Conversion Rate Optimisation! Conversion rate optimisation is the systematic process of increasing the percentage of website...
This may sound like a very counter intuitive question, however as the war on spam rages on, there is a chance some of your potential new clients end up in that dreaded folder! As much as spam folders are helping us filter out all the garbage...
VIDEO IS KING…right? Well, that’s what we’re kept being told by countless blogs, by Facebook themselves and YouTube. Our experience is different. You see, Link Click Through Rates (CTR’s) drop significantly when using video compared to static images. We’ve spent thousands of dollars split testing,...
We’re now well and truly into the latter stages of the 21st century’s second decade, and while we might not have flying cars or hovering skateboards yet, the last few years of advancement have seen technology go further than ever previously thought possible. We look at...
What actually is an influencer? Only just five years ago, an “influencer” was almost unheard of. Fast forward to 2019 and Instagram influencers are almost unescapable. Feeds are constantly infiltrated with photos of sponsored content, and with 800 million active monthly users worldwide, it is now...
As businesses both big and small start to create a presence on social media, users are becoming overwhelmed by the amount of content being thrown at them every time they check their phones. Audiences have been inadvertently trained to skim through posts, making it more...