As the disaster of a year known as “2020” came to a humble end, there was definitely something we all found ourselves having in common, we were all spending so much more time on our devices. Whether it was scrolling through social media laughing at...
Social media platforms enable customer engagement and by doing so have revolutionised marketing through interactions on social media. In saying this, the age of social media has brought about an array of positive opportunities to the world. In saying this, with anything, there are always...
Unless you were living under a rock two months ago, there’s a high chance you can remember the panic of Covid-19 arriving in Australia as if it was just yesterday. It appeared as though, in a matter of just one week, businesses were closing their...
Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...
If your business didn’t have a digital strategy implemented two weeks ago, there’s a good chance you need it now more than ever...
I’m getting thousands of visitors to my website but not many form fills, request a call backs or online purchases… WHAT is going wrong? Its time to start looking into CRO. Conversion Rate Optimisation! Conversion rate optimisation is the systematic process of increasing the percentage of website...
This may sound like a very counter intuitive question, however as the war on spam rages on, there is a chance some of your potential new clients end up in that dreaded folder! As much as spam folders are helping us filter out all the garbage...
VIDEO IS KING…right? Well, that’s what we’re kept being told by countless blogs, by Facebook themselves and YouTube. Our experience is different. You see, Link Click Through Rates (CTR’s) drop significantly when using video compared to static images. We’ve spent thousands of dollars split testing,...
We’re now well and truly into the latter stages of the 21st century’s second decade, and while we might not have flying cars or hovering skateboards yet, the last few years of advancement have seen technology go further than ever previously thought possible. We look at...