In this post, we’ll first go through what copy is and a fundamental rule that dramatically improves your posts. In the second half, easy tips to improve your copywriting. I’ve heard a lot about copywriting, what is it? Copywriting helps sells your product or service and persuades...

If digital marketing isn’t your strong suit, you may think of cooking, fashion, and lifestyle when you think of blogs. Some of you may even imagine a young teenager furiously typing at a keyboard with cheese dust-covered fingers, but blogging has come a long way...

Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...

I’m getting thousands of visitors to my website but not many form fills, request a call backs or online purchases… WHAT is going wrong? Its time to start looking into CRO. Conversion Rate Optimisation!   Conversion rate optimisation is the systematic process of increasing the percentage of website...

As we creep ever closer to the end of another year, we not only get to look back at the biggest stories of 2019, but also the biggest stories of the decade!   Summarising the events that shaped one year is difficult enough, but it’s near impossible...

Ever wondered why products you have been looking at online, end up following you around everywhere? Then they keep re-appearing every time you open an app or Google Search! This article is about to explain exactly how that happens. It will explain how and why marketers...

If you’ve paid any attention to marketing over the last 5 years it will have become crystal clear to you that the digital revolution is set to get bigger and better than ever. While digital marketing has enabled advertisers to reach their customers in places...