Will you marry me? What does marriage have to do with digital marketing?   How do we get potential customers to buy our products or services using digital marketing? Why don’t people purchase when they see your ad? What does the Mere Exposure Effect mean? And what...

Arrgghh!! My wife was STALKED by Facebook.   Does she feel violated? Not really, she expects to be stalked by Google & Facebook, it’s 2019 after all. But she would like to know how. How is it that they knew her information? And the thing is, it...

What actually is an influencer? Only just five years ago, an “influencer” was almost unheard of. Fast forward to 2019 and Instagram influencers are almost unescapable. Feeds are constantly infiltrated with photos of sponsored content, and with 800 million active monthly users worldwide, it is now...

'Profiteering' — sounds like a cross between 'racketeering' and 'piracy'. That's what some are calling the latest scandal that has Facebook's 87 million user data breach and political consulting firm Cambridge Analytica right at the eye of the storm. A storm that is being investigated by...

As businesses both big and small start to create a presence on social media, users are becoming overwhelmed by the amount of content being thrown at them every time they check their phones. Audiences have been inadvertently trained to skim through posts, making it more...

As the fallout from Facebook's tangle with Cambridge Analytica and the ensuing scandal widens, users are struggling to gain a sense of the series of events leading up to its exposition, let alone what the future holds for the 2.2 billion strong platform. Justice and the...

Social Media Strategy & Consultation Instagram, Twitter, Facebook, SnapChat, LinkedIn Google +, YouTube, Pinterest and blogging. We offer complete management of all your social media accounts so you can focus on what you do best… Social media is just that - social. It’s not a set-and-forget strategy. And...