Snapchat isn’t a new social media platform, with this year marking its 10th anniversary. While Snapchat has grown steadily alongside Instagram, it’s user base remains to be a younger demographic. Unlike Facebook which sees more frequent use from the older generations, it’s found that Snapchat...

  You’ve probably heard of the terms ‘reach’ and ‘frequency’ before. Both are at the core of what marketing has been in the past and what marketing is in today’s digital world. But depending on who you ask, you’ll get very different answers when it comes...