Less “Public” Content

Facebook promises to reduce the amount of “public” content, which means that ads from small businesses, news that isn’t local and entertainment or “viral” content that promotes products and brands will soon be significantly reduced.

What will users see instead? Expect more posts from people — “Friends” — who either like, share or comment on other’s posts and content or share their own. In essence, “organic” content rules.

And that means that businesses and brands that rely on Facebook ads as a major strategy in their online marketing could still cough up the “big bucks” and yet not see results.

Facebook’s Ads Manager Is Getting a Facelift
Facebook’s rolled-out changes affect Ads Manager in three main spaces: the Power Editor creation process, drafts, and reports.

Ads Manager and Power Editor are now one in the same. Veterans of the ad platform will be comfortable with the backend of the Power Editor and can choose “Quick Creation” rather than “Guided Creation”, when setting up ad campaigns.

Facebook promises to reduce the amount of “public” content, which means that ads from small businesses, news that isn’t local and entertainment or “viral” content that promotes products and brands will soon be significantly reduced.

What will users see instead? Expect more posts from people — “Friends” — who either like, share or comment on other’s posts and content or share their own. In essence, “organic” content rules.

And that means that businesses and brands that rely on Facebook ads as a major strategy in their online marketing could still cough up the “big bucks” and yet not see results.

Facebook’s Ads Manager Is Getting a Facelift
Facebook’s rolled-out changes affect Ads Manager in three main spaces: the Power Editor creation process, drafts, and reports.

Ads Manager and Power Editor are now one in the same. Veterans of the ad platform will be comfortable with the backend of the Power Editor and can choose “Quick Creation” rather than “Guided Creation”, when setting up ad campaigns.