What are YouTube Ads?

YouTube Ads are video ads that run across YouTube, the second biggest search engine in the world. Because YouTube is owned by Google, YouTube Ads plug into the Google network and its targeting and data, so your video reaches exactly the right audience. Digital Marketing Adelaide sets up and manages YouTube Ads campaigns for Adelaide businesses that get your video in front of the right people.

Do I need to make a video for YouTube Ads?

No, you usually do not need to make a new video for YouTube Ads, because most businesses already have something we can use. If you have a video on your website, a clip made for social media, or a TV commercial, Digital Marketing Adelaide can put it to work on YouTube. You supply the video, and we handle the strategy, targeting, campaign management and reporting.

How much do YouTube Ads cost?

YouTube Ads are one of the most cost-effective ways to be seen, because you can reach hundreds of thousands, even millions, of the right people without a big budget. You set the budget, and on YouTube it tends to go a long way. Digital Marketing Adelaide manages your spend and targeting to get you the most reach and the lowest cost per view possible.

Can I make my YouTube Ads non-skippable?

Yes, you can run non-skippable YouTube Ads, and they are a powerful brand play. A non-skippable ad holds attention for your full message, which is ideal when you want your whole story seen rather than skipped after a few seconds. Digital Marketing Adelaide chooses the right mix of formats, including non-skippable where it suits your goals.

Can you target who sees my YouTube Ads?

Yes, Digital Marketing Adelaide can target exactly who sees your YouTube Ads. We target by demographics, interests and location, so your video reaches the right viewers in Adelaide, or wherever your customers are. We can also use retargeting to follow up people who have already visited your website or watched your video.

What data do I get from YouTube Ads?

One of the biggest advantages of YouTube Ads over television is the data. Unlike a TV commercial, YouTube shows you exactly who watched, for how long, and whether they saw your full message. Digital Marketing Adelaide reports all of it in plain English, so you can see precisely who your video reached and what your budget delivered.

What types of YouTube ads are there?

There are several YouTube ad formats, and Digital Marketing Adelaide chooses the right mix for your goal. The main ones are skippable in-stream ads, non-skippable in-stream ads, bumper ads (six seconds), in-feed video ads, and YouTube Shorts ads. Skippable and non-skippable ads play before or during other videos, bumper ads are short and punchy, in-feed ads appear in search and suggested videos, and Shorts ads run in YouTube's short-form feed. We match the format to whether you want reach, brand recognition or action.

How is YouTube advertising different from TV?

The biggest difference between YouTube advertising and TV is targeting and data. A TV commercial goes to everyone watching and gives you no real detail on who saw it. YouTube lets Digital Marketing Adelaide target your video by demographics, interests, location, and even people who have searched Google or visited your website, and it shows you exactly who watched, for how long, and whether they saw your full message. You also only pay when someone actually watches, and your budget tends to go a lot further.

Are YouTube Ads good for brand awareness?

Yes, YouTube Ads are one of the strongest brand awareness tools there is. They combine the reach and emotion of video with the targeting and data of Google, and non-skippable formats let your full message land. Digital Marketing Adelaide builds YouTube campaigns that put your brand in front of hundreds of thousands of the right people, cost-effectively.

Do YouTube Ads work for retailers and B2C businesses?

Yes, YouTube Ads work especially well for retailers and B2C businesses. Video is ideal for showing products and building brand, and YouTube's reach and targeting get it in front of the right buyers. We have run YouTube Ads for a large Adelaide furniture retailer for six years, averaging around five million views a month, which shows just how well the platform performs for retail.

Can you run YouTube Ads alongside my other Google campaigns?

Yes, Digital Marketing Adelaide can run YouTube Ads alongside your Search, Shopping and Display campaigns, and usually that is the strongest approach. Because YouTube plugs into the Google network, it works hand in hand with your other campaigns and shares the same audience data and retargeting. We manage them together as one strategy.

How long should I run YouTube Ads for?

YouTube Ads work best as an ongoing brand presence rather than a short burst, because consistency builds recognition over time. Many businesses run them continuously, and one of our clients has run YouTube Ads consistently for six years. Digital Marketing Adelaide helps you set a budget and approach that you can sustain, so your brand stays in front of your audience.

Do you only manage YouTube Ads for Adelaide businesses?

Adelaide is our home, and YouTube Ads Adelaide is a core part of what we do, but no, Digital Marketing Adelaide does not only manage YouTube Ads for Adelaide businesses. YouTube is a national and global platform, so we run YouTube campaigns for businesses right across Australia. Wherever your audience is watching, we can get your video in front of them.

4.9 stars

YOUTUBE ADS ADELAIDE

YouTube Ads in Adelaide that put your video in front of millions.

YouTube is the second biggest search engine in the world, and it plugs straight into the Google network. Digital Marketing Adelaide gets your video in front of hundreds of thousands of the right people, for a budget that goes a lot further than you would think.

"Already have a video? Let's get it seen."

Book a Free Strategy Call → Call 08 8121 5844

5 Years Running · Top THREE Best Rated in Adelaide

YouTube interface displayed on a desktop monitor and four mobile phones showing video thumbnails and layout templates

The video you already have, in front of the people who matter.

Most businesses have video sitting idle. A clip on the website, something made for social media, or a TV commercial that only runs for a few weeks. YouTube Ads put that video to work, in front of a huge, targeted audience, for as long as you want it seen.

YouTube is owned by Google, so it plugs straight into the Google network and all of its targeting and data. You can reach hundreds of thousands, even millions, of the right people without a big budget, target them by who they are and where they live, and even run non-skippable ads that hold attention for your full message. It is one of the most powerful and cost-effective brand plays in digital marketing.

Digital Marketing Adelaide runs YouTube Ads for Adelaide businesses, and for businesses right across Australia. You supply the video, and we do the rest, the strategy, the targeting, the campaign management and the reporting. We have managed more than $21.6 million in ad spend across search, shopping and social, and we bring that rigour to every YouTube campaign we run.

The video you already have is your biggest untapped asset. YouTube is how you finally get it seen.

Book a Free Strategy Call → Call 08 8121 5844

$21.6M+

In ad spend managed, across search, shopping and social

Millions

Of views, for a modest budget

Your video

Website, social or a TV commercial, put to work

Full data

See exactly who watched, and for how long

Adelaide

Based, serving businesses Australia-wide

I've been dealing with Digital Marketing Adelaide for almost two years now and have no hesitation in recommending them to others. They helped with my Google Ads and social media, and provided other marketing advice along the way. Honest, punctual and professional.

Michael Demchenko, Owner, Refresh Group

WHY YOUTUBE

The most powerful brand play in digital, and the most overlooked.

YouTube Ads do something no other channel quite matches. They combine the reach and emotion of television with the targeting and data of Google. Here is why they work so well.

It plugs into the Google network

YouTube is owned by Google, so your video ads tap into the same targeting and audience data behind Google's search and display network. That is reach and intelligence no other video platform can match.

Reach millions, cost-effectively

YouTube is one of the most cost-effective ways to be seen. You can put your video in front of hundreds of thousands, even millions, of the right people without a big budget.

Pinpoint targeting and geo-targeting

We target by demographics, interests and location, so your video reaches exactly the right viewers, in Adelaide or wherever your customers are. No wasted impressions.

Non-skippable brand power

We can run non-skippable ads that hold attention for your full message. It is a genuine brand play, the kind of uninterrupted moment that builds real recognition.

Retargeting built in

YouTube taps into retargeting, so we can follow up the people who have already visited your website or watched your video, keeping your brand in front of them as they move around the web.

Data TV can never give you

Unlike a TV commercial, YouTube shows you exactly who watched, for how long, and whether they saw your full message. You get real data on your audience, not guesswork.

NO PRODUCTION NEEDED

Got a video? We can get it on YouTube.

One of the best things about YouTube Ads is that you do not need to start from scratch. If you already have video content, we can put it to work. The clip on your website, the reel you made for social media, the TV commercial you are running or have run before, all of it can be blasted out across YouTube to the exact audience you want.

You supply the video, and Digital Marketing Adelaide handles everything else. We set up the campaign, choose the targeting, and get your existing video in front of hundreds of thousands of the right people, working far harder than it ever could sitting on your website or running on TV for a fortnight.

The YouTube ad formats we run

Skippable in-stream Non-skippable in-stream Bumper ads (6 seconds) In-feed video YouTube Shorts ads

We choose the right mix of YouTube advertising formats for your goal, and run it alongside your Search, Shopping and Display campaigns as one strategy.

A website or social video

Already have a brand video or a social clip? We turn it into a YouTube campaign that reaches well beyond your existing followers.

A TV commercial

Running a TVC, or have one from a past campaign? We put it on YouTube so it keeps working long after the TV spots stop, with full data on who watched.

We handle the rest

You supply the video, we handle the strategy, targeting, campaign build, management and reporting.

YOUTUBE IN THE REAL WORLD

A furniture retailer getting millions of views a month.

Industry

Large furniture retailer

Your YouTube campaigns, managed end to end.

You bring the video, we do everything else. Here is what Digital Marketing Adelaide manages for your YouTube Ads.

Strategy and campaign setup

We map your goals and audience, choose the right YouTube ad formats, including non-skippable where it suits, and set up your campaign properly from the start.

Audience and geo-targeting

We target your video by demographics, interests and location, so it reaches the right people in Adelaide, or wherever your customers are, with no wasted spend.

Using your existing video

You supply the video, and we get it campaign-ready for YouTube, whether it is a website clip, a social video or a TV commercial.

Optimisation and reporting

We manage and refine the campaign over time, and report the full data back in plain English, who watched, for how long, and what it delivered.

HOW WE WORK

How Digital Marketing Adelaide runs your YouTube Ads.

Getting your video seen by the right people takes more than uploading it. Here is the process Digital Marketing Adelaide follows to make your YouTube Ads work.

1

Strategy and audience

We map your goals and the audience you want to reach, then plan the targeting, formats and budget to get your video in front of them.

2

Build and launch

You supply the video and we get it campaign-ready. We set up the YouTube campaign, choose the formats including non-skippable, build the demographic, interest and geo-targeting, add retargeting audiences, and launch with proper tracking in place.

3

Optimise

We manage and refine the targeting, budget and formats over time, so your cost per view stays low and your reach stays high.

4

Report and grow

We report the full data in plain English, who watched, for how long, and what it delivered, and keep scaling what works.

Why Adelaide businesses choose Digital Marketing Adelaide for YouTube Ads.

THE DIFFERENCE

We make the video you already have work harder.

Most businesses are sitting on video that barely gets seen. We change that. You supply the video, and Digital Marketing Adelaide handles the strategy, targeting, management and reporting.

We have managed more than $21.6 million in ad spend across search, shopping and social, and we run your YouTube Ads from Adelaide with no lock-in contracts. We turn the video you already have into reach you can measure.

"Matt and the team at Digital Marketing Adelaide are by far the best. Their knowledge is just unbelievable and I have no hesitation in recommending them. If you want your company to grow, let these guys do the work for you."

Eric Farbrace, Australian Lawn Wholesalers

5 Years Running · Top THREE Best Rated in Adelaide

Use the video you already have.

No production required. We put your existing website video, social content or TV commercial to work on YouTube, in front of a far bigger, targeted audience.

It plugs into the Google network.

Because YouTube is owned by Google, your campaigns use the same targeting and data as the rest of the Google network, including retargeting.

Reach you can measure.

Unlike TV, YouTube shows you exactly who watched and for how long. We report the full data, so you can see precisely what your budget delivered.

A local Adelaide team.

Your YouTube Ads are managed by our team in Adelaide, backed by a decade in paid media and more than $21.6 million in managed ad spend across search, shopping and social.

Your next step

Book a free strategy call and we'll show you how to turn the video you already have into reach you can measure.

Book a Free Strategy Call →

YOUTUBE ADS FAQ

YouTube Ads in Adelaide, explained.

WORKING WITH US

Working with Digital Marketing Adelaide on YouTube.

Let's get your video in front of the right people.

Book your free strategy call with our Adelaide team.

Book a Free Strategy Call→

Or call us on 08 8121 5844

Man in blue blazer pointing to the left, framed by a blue circular design, with a testimonial quote below praising digital marketing services

What Adelaide and Australian businesses say

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"Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended."

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Driving Miss Daisy

"Great service from Matt and his team. Their campaigns for our business yielded great results."

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Principal and Owner

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YouTube Ads in Adelaide that put your video in front of millions .