What are Google Display Ads?

Google Display Ads are image and banner ads that show across the Google Display Network, millions of websites, apps and Google properties like YouTube and Gmail. Unlike search ads, Google Display Ads appear while people are browsing rather than searching, which makes them powerful for building brand awareness and for remarketing. Digital Marketing Adelaide designs and manages animated Google Display Ads campaigns for Adelaide businesses that get your brand noticed.

What is display remarketing?

Display remarketing is the practice of showing your ads to people who have already visited your website, as they browse other sites and apps. It works because most visitors leave without buying, and remarketing brings those warm, interested people back when they are ready. Digital Marketing Adelaide sets up and manages remarketing campaigns for Adelaide businesses that recover lost visitors and turn them into customers.

Why should I animate my display ads?

You should animate your display ads because movement gets noticed where a static banner gets ignored. In our experience, animating an ad can lift its click-through rate by up to 80% compared to a static version. Digital Marketing Adelaide builds every display ad as an animated HTML5 creative, across all 17 sizes, so your Google Display Ads stand out wherever they appear.

What sizes do display ads come in?

Display ads come in many sizes, from tall skyscrapers and large rectangles to wide leaderboards and mobile banners. Building only one or two means missing placements and reach, so Digital Marketing Adelaide builds the full set of 17 standard sizes for every campaign, each one animated and built around your brand, so your ads can appear anywhere across the Display Network.

Do Google Display Ads work for my type of business?

Yes, Google Display Ads work for service businesses, B2B, B2C and online stores alike. Whether your goal is building awareness, staying top of mind, or bringing back website visitors through remarketing, Display reaches your audience where they already spend their time. Digital Marketing Adelaide tailors the strategy to your Adelaide business, so the campaign fits how your customers actually buy.

How are Display Ads different from Search Ads?

The difference between Display Ads and Search Ads is intent and format. Search Ads are text ads that appear when someone actively searches for what you offer, while Display Ads are visual ads that appear while people browse, watch and play, before they are searching. The two work best together, and Digital Marketing Adelaide runs both so you reach customers at every stage.

Do you design the display ads, or do I need to supply them?

We design and build your display ads for you. Digital Marketing Adelaide creates animated HTML5 ad creative across all 17 sizes, built around your brand, your colours and your message, so you do not need to supply finished banners. This is a core part of what makes our Display campaigns perform, because the creative is where most campaigns are won or lost.

How much do Google Display Ads cost?

Google Display Ads work on a budget you set, and clicks on the Display Network are usually far cheaper than search, so your budget reaches a large audience. What matters more than the cost is the return, and remarketing in particular tends to deliver strong value. Digital Marketing Adelaide manages your budget and targeting to get the most from every dollar.

Can you run Display alongside my Search or Shopping campaigns?

Yes, Digital Marketing Adelaide can run Display alongside your Search and Shopping campaigns, and usually that is the strongest approach. Search and Shopping capture people actively looking, while Display builds awareness and brings back visitors through remarketing. Run together, they cover the whole journey, and we manage them as one strategy so they work in concert.

How do you measure Display campaign success?

We measure Display campaign success against your goals, whether that is brand awareness, returning visitors, or conversions and return on ad spend from remarketing. We track what each campaign delivers and report it in plain English, so you can see the real impact rather than just impressions. For remarketing especially, we focus on the conversions and return it drives.

Do you only manage Display Ads for Adelaide businesses?

Adelaide is our home, and Google Display Ads Adelaide is a core part of what we do, but no, Digital Marketing Adelaide does not only manage Display Ads for Adelaide businesses. The Google Display Network is national and global, so we run Display and remarketing campaigns for businesses right across Australia. Wherever your customers browse, we can get your brand in front of them.

4.9 stars

GOOGLE DISPLAY ADS ADELAIDE

Google Display Ads in Adelaide that keep your brand in front of the right people.

Q: Why choose Digital Marketing Adelaide for Google Display Ads?

You should choose Digital Marketing Adelaide for Google Display Ads because we build display ads most agencies will not. We design every ad as an animated HTML5 creative across all 17 sizes, built around your brand, we run remarketing properly, and we manage it all with the rigour of more than $21.6 million in ad spend managed. Your Google Display Ads are handled by our Adelaide team, with no lock-in contracts.

Display ads put your brand across millions of websites, apps and YouTube, and follow up the people who already visited you. Digital Marketing Adelaide builds every one as an animated creative, designed to be noticed and built around your brand.

"Be everywhere your customers are, long enough to be chosen."

Book a Free Strategy Call → Call Us: 08 8121 5844

5 Years Running · Top THREE Best Rated in Adelaide

Laptop displaying Google Pixel AI website with product images, promotional banners, and design templates on screen

The ads that keep working after the search is over.

Search ads catch people at the exact moment they are looking. But most of your future customers are not searching right now, and most people who visit your website leave without buying. That is where Display comes in. Google Display Ads put your brand in front of the right people while they browse the web, watch YouTube, check the weather or play a game on their phone.

"Most of your future customers are not searching yet. Display is how you reach them first."

Display is how you build brand awareness, stay top of mind, and bring back the people who already showed interest. It is the push to search's pull, and for service businesses, B2B, B2C and online stores alike, it is one of the most powerful and underused tools in digital marketing. Used well, it quietly does the work that turns strangers into customers.

As a display advertising agency, Digital Marketing Adelaide builds and manages Google Display Ads for Adelaide businesses, and for businesses right across Australia. We design every ad as an animated creative, built around your brand, across every size Google offers. We have managed more than $21.6 million in ad spend across search, shopping and social, and we bring that craft and rigour to every Display campaign we run, whether standalone or running alongside your Search or Shopping campaigns.

Book a Free Strategy Call → Call Us: 08 8121 5844

$21.6M+

In ad spend managed across all channels

Animated

Every ad we build, never static

17 sizes

Built for every placement

Up to 80%

Better click-through from animation, in our experience

Adelaide

Based, serving businesses Australia-wide

"

Without any doubt the owner Matt is a guru of everything online for business. My mind has been blown away by what can be achieved for reach and efficiency.

— Ryan Kinghorn

HOW IT WORKS

You have seen them everywhere. Now use them.

Display ads are the image and banner ads you see all over the internet. They are the ads that follow you around after you visit a website, appearing on the news sites you read, the apps you use and the games you play. Here is how they work and why they are so effective.

They appear almost everywhere

Display ads show across the Google Display Network, millions of websites, apps and Google properties like YouTube and Gmail. From news sites to the game on your phone, that is where your brand can be.

They follow up your visitors

Most people leave a website without buying. Display remarketing shows your ads to those people as they browse elsewhere, bringing them back when they are ready. It is the single most valuable use of Display.

They build the brand, not just the click

Display is push marketing. It puts your brand in front of people before they are searching, building the awareness and familiarity that make them choose you later, when they are.

They work for every kind of business

Service businesses, B2B, B2C and online stores all benefit. Whether you are building awareness, staying top of mind or recovering lost visitors, Display reaches your audience where they already spend their time.

THE DIFFERENCE

Most agencies run static ads. We animate every one.

A static banner sits still and gets ignored. Digital Marketing Adelaide builds every display ad as an animated HTML5 creative, designed to catch the eye and hold it, with real attention paid to your brand, your colours and your message. In our experience, animating an ad can lift its click-through rate by up to 80% compared to a static version.

Most agencies do not do this. They run a flat image and hope. We design and build animated ads in house, across every size Google offers, so your brand looks the part everywhere it appears. It is more work, and it is exactly why our display ads perform.

Animated HTML5, not static

Built to move and be noticed, for up to 80% better click-through in our experience.

Built around your brand

Your colours, your logo and your message, designed with real care, not a template.

Every size, built by hand

We build all 17 standard ad sizes, so your campaign looks right in every placement.

BUILT FOR EVERY PLACEMENT

We build all 17 display ad sizes, from skyscraper to leaderboard.

Different websites and apps need different ad shapes. Build only a couple and you miss placements and reach. Digital Marketing Adelaide builds the full set of 17 standard sizes, animated, so your brand can appear anywhere. Click a category below to explore.

Click a category to see the sizes

Skyscrapers and verticals, 4 sizes

120×600

Skyscraper

160×600

Wide Skyscraper

300×600

Half Page

300×1050

Portrait

17Total Sizes

4Categories

100%Animated

Seventeen sizes, every one animated and built around your brand by our Adelaide team.

WHY REMARKETING MATTERS

Every business should be doing remarketing.

The old marketing rule of seven said a customer needs to see your brand seven times before they buy. Today they need far more, and in business to business it is commonly put at fifteen to twenty touch points. In our experience it takes around 17.5 touch points to influence a decision. Most businesses never get close. Display and remarketing are how you stay in front of people long enough to become the brand they choose.

3 to 4x

Retargeting display ads can earn three to four times the click-through rate of standard display.

CASE STUDY · DISPLAY IN THE REAL WORLD

How one retailer turned lost visitors into sales with remarketing.

Industry

Major retailer

Type

eCommerce, Australia-wide

Approach

Display remarketing and Shopping

The Challenge

Traffic came, then left for good.

A large retailer drove plenty of traffic to their online store, but most visitors left without buying and never came back, so they were paying to attract the same people twice.

The Move

We followed up every visitor.

We built animated display remarketing across the Google Display Network, alongside their Google Shopping, following up everyone who had browsed or added to cart.

The Result

Lost visitors came back and bought.

Their warm visitors returned and converted at a strong return on ad spend, around 4x from the remarketing campaign.

4x

Return on ad spend from remarketing

Animated

Remarketing creative across the network

Recovered

Lost visitors brought back and converting

A real Digital Marketing Adelaide client, de-identified for privacy.

The traffic was already there. Remarketing turned it into sales.

Book a Free Strategy Call →

WHAT WE DO

Your display campaigns, designed and managed end to end.

Great Display is part creative, part targeting, part management. Digital Marketing Adelaide does all three. Here is what we handle for your campaigns.

Animated ad creative

We design and build your ads as animated HTML5 creatives, across all 17 sizes, built around your brand, so your campaign looks sharp in every placement.

Targeting and placements

We target the right audiences and placements across the Google Display Network, so your budget reaches the people most likely to care, not just the cheapest impressions.

Remarketing campaigns

We set up and manage the remarketing that brings your website visitors back, following them across the web with the right message at the right time.

Optimisation and reporting

We manage budgets, bids and creative performance over time, and report it all in plain English, so you can see exactly what your Display spend is doing.

HOW WE WORK

How Digital Marketing Adelaide runs your Display campaigns.

Display done well is deliberate, from the creative to the targeting. Here is the process Digital Marketing Adelaide follows to make your Google Display Ads work.

1

Strategy and audience

We map your goals and the audiences worth reaching, from cold prospects for awareness to warm visitors for remarketing, so the campaign is built around a clear plan.

2

Animated ad creative

We design and build your ads as animated HTML5 creatives across all 17 sizes, built around your brand, so they get noticed wherever they appear.

3

Targeting and launch

We set up the targeting, placements and remarketing audiences across the Google Display Network, then launch with proper tracking in place.

4

Optimise

We manage budgets and bids, test creatives and refine targeting and placements over time, cutting waste and lifting performance.

5

Report and grow

We report your results in plain English, show you what Display and remarketing are delivering, and keep scaling what works.

Why Adelaide businesses choose Digital Marketing Adelaide for Google Display Ads.

THE DIFFERENCE

We build display ads other agencies will not.

Most agencies treat display as an afterthought. They upload a flat, static banner and hope someone clicks. Digital Marketing Adelaide does the opposite.

We design and build every display ad as an animated HTML5 creative, across all 17 sizes, with real attention to your brand. In our experience, animating an ad can lift its click-through rate by up to 80% over a static version. That craft is the difference between display that gets ignored and display that gets noticed.

As a Google remarketing agency, we also believe every business should be doing remarketing, because it takes far more touch points than it used to for someone to choose you. We have managed more than $21.6 million in ad spend across search, shopping and social, and we run your Google Display Ads from Adelaide, with no lock-in contracts.

We make display ads people actually look at.

"They have been professional and have heard and acted on our queries and concerns in a timely fashion to continually achieve a desirable result for us. A great team to work with and learn from."

Patrick Carbone

Owner, Inertia Health Group

5 Years Running · Top THREE Best Rated in Adelaide

We animate every ad.

Most agencies run static banners. We build every display ad as an animated HTML5 creative, for up to 80% better click-through in our experience.

All 17 sizes, built by hand.

We build the full set of standard ad sizes, so your brand looks right in every placement, not just the two or three most agencies bother with.

Remarketing done properly.

We bring your lost visitors back with remarketing that follows them across the web, because that is where display earns its keep.

Brand-led creative.

Your colours, your logo, your message, designed with real care. Your display ads look like you, not like a template.

A local Adelaide team.

Your Google Display Ads are built and managed by our team in Adelaide, backed by more than $21.6 million in managed ad spend across search, shopping and social.

NEXT STEP

See if we're the right fit

Book a 30-minute Google Display Ads strategy call with our Adelaide team. We will look at your goals, walk through the display and remarketing opportunity, and show you where the fastest wins are. No sales pitch, no obligation.

Book my Display Ads strategy call →

GOOGLE DISPLAY ADS FAQ

Google Display Ads in Adelaide, explained.

WORKING WITH US

Working with Digital Marketing Adelaide on Display.

Let's get your brand in front of the right people.

Book your free strategy call with our Adelaide team.

Book a Free Strategy Call→

Or call us on 08 8121 5844

Man in blue blazer pointing to the left, framed by a blue circular design, with a testimonial quote below praising digital marketing services

TESTIMONIALS

What our clients say

Feedback from Australian businesses we have helped grow through Google Display and remarketing.

"Great service from Matt and his team. Their campaigns for our business yielded great results."

MR

Michael R

"Matt and his team are total professionals. Prompt service, great feedback and communication. I recommend Matt to anyone wanting great results from their digital marketing."

DB

David Byrnes

"I've been dealing with Digital Marketing Adelaide for almost two years now and have no hesitation in recommending them to others. They helped with my Google Ads and social media, and provided other marketing advice along the way. Honest, punctual and professional."

MD

Michael Demchenko

Owner, Refresh Group

"Matt Williamson and his team are absolutely amazing. I have had so so many responses that I haven't been able to keep up. Thank you guys!"

LF

Louise Fisher

"This guy can get you from '0' to Business 'Hero' in no time. Matt takes you through every step of your business to find out how you can get customers easily. His team know how to get brilliant results every time."

JC

John Joseph Campbell

"Digital Marketing Adelaide are brilliant. They have provided our business with a very sophisticated Facebook marketing campaign that works! We couldn't recommend them enough for their professionalism, hard work and dedication to supporting our business goals."

RE

Research Evidence for Exercise

"We cannot be more happier than to have dealt with Matt from Digital Marketing. His expertise and professionalism was unbelievable and always available to answer any questions we have."

NB

Nick Boffa

"Matt and his team have helped us grow our business into new territory. I can highly recommend his company. Digital Marketing Adelaide are clever at what they do."

PR

Penny Riggs

Principal and Owner

"Great! Matt from Digital Marketing Adelaide is a wealth of knowledge. He gave us simple, practical and user-friendly solutions for our social media."

LW

Laura Winen

Full-service digital marketing.

Digital Marketing Consultation

Google Display Ads in Adelaide that keep your brand in front of the right people.

The ads that keep working after the search is over.

You have seen them everywhere . Now use them.

They appear almost everywhere

They follow up your visitors

They build the brand, not just the click

They work for every kind of business

Most agencies run static ads. We animate every one.

We build all 17 display ad sizes, from skyscraper to leaderboard.

How one retailer turned lost visitors into sales with remarketing.

Traffic came, then left for good.

We followed up every visitor.

Lost visitors came back and bought.

Your display campaigns, designed and managed end to end .

Animated ad creative

Targeting and placements

Remarketing campaigns

Optimisation and reporting

How Digital Marketing Adelaide runs your Display campaigns.

Strategy and audience

Animated ad creative

Targeting and launch

Optimise

Report and grow

Why Adelaide businesses choose Digital Marketing Adelaide for Google Display Ads.

We build display ads other agencies will not.

We animate every ad.

All 17 sizes, built by hand.

Remarketing done properly.

Brand-led creative.

A local Adelaide team.

See if we're the right fit

Google Display Ads in Adelaide, explained .

What are Google Display Ads?

What is display remarketing?

Why should I animate my display ads?

What sizes do display ads come in?

Do Google Display Ads work for my type of business?

How are Display Ads different from Search Ads?

Working with Digital Marketing Adelaide on Display .

Why choose Digital Marketing Adelaide for Google Display Ads?

Do you design the display ads, or do I need to supply them?

How much do Google Display Ads cost?

Can you run Display alongside my Search or Shopping campaigns?

How do you measure Display campaign success?

Do you only manage Display Ads for Adelaide businesses?

Let's get your brand in front of the right people.

What our clients say

Let's get your brand seen across Adelaide

Send us an enquiry

You have seen them everywhere. Now use them.

Your display campaigns, designed and managed end to end.

Google Display Ads in Adelaide, explained.

Working with Digital Marketing Adelaide on Display.