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SEO ROI Calculator for E-commerce

See what climbing the search results could add to your online store. Enter three numbers you already know. No guesswork, no jargon.

"The maths every online store owner should see before spending a dollar on SEO."

Built on real Google click-through data.

What could better rankings be worth to your store?

Move up the search results and watch the sales follow. Drag the sliders to see your numbers.

Position 3
Top four is the goal. That is where two-thirds of clicks live.
1,000
$100
2%
Position 5 gets 5.1% of clicks. Position 3 gets 10.2%. That is 2.0x the traffic from that keyword.
Extra visitors / month+1,000
Extra orders / month+20.0
Extra revenue / month$2,000
Extra revenue / year
$24,000

A guide, not a guarantee. This estimates the click potential of ranking higher for one keyword, using published average click-through rates. Real results depend on search volume, competition, your product range, and how many keywords you rank for.

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The click-through story

Why your position decides your traffic

The top of Google takes almost all the clicks. Position one earns about 39.8% of them. The top four together take roughly two-thirds. By position ten you are down to about 1.6%. That is why moving up even a few spots changes your order flow so sharply.

Top four = about two-thirds of all clicks
39.8%
18.7%
10.2%
7.2%
1.6%
1 2 3 4 5 6 7 8 9 10

Your position on Google

Picture 100 people searching for what you sell. About 40 click the first result. By position ten, barely one or two get through.

Source: average organic click-through rates

Ready when you are

Turn those numbers into a ranking plan

Book a free consultation with our Adelaide team. We will look at your store, your keywords and your competitors, then show you exactly which positions are worth chasing and what they could mean for your revenue.