AI TRAINING ADELAIDE
Our AI training in Adelaide is practical, hands-on AI training for business owners and their teams. Learn ChatGPT, Claude and the AI tools that matter in a session for your team only, tailored to your business. It's a proper ChatGPT course and broader AI course rolled into one, and most people save an hour or more every day, that's over 5 hours back every week.
Real, hands-on AI training, built around your business.
5 Years Running ยท Top THREE Best Rated in Adelaide
Certified Google experts with proven managed spend, advanced product training, and direct access to Google support.
Officially recognised by Meta for high ad quality, consistent campaign performance, and advanced platform expertise.
Recognised expertise in LinkedIn advertising for enterprise B2B marketing and professional lead generation.
AI is already changing how businesses operate, and the gap between those who use it well and those who don't is widening fast. The businesses saving hours a week and pulling ahead are not the ones with the biggest budgets. They are the ones who took the time to learn AI properly. Everyone else is falling behind, whether they realise it or not.
"AI won't replace your job, but someone using AI will." - Matt Williamson
Most AI training in Adelaide is either too technical, too shallow, or taught by people who talk about AI but do not use it to do real work. Our AI training courses in Adelaide are different. We use ChatGPT, Claude and AI tools every single day in a real marketing agency, and we teach you what genuinely saves you time. Our AI Training Course is hands-on and completely tailored to you. Before your session, we send a short questionnaire to understand your business, your goals and your current comfort level with AI, so every minute is relevant. We focus on ChatGPT and Claude, the two large language models that will genuinely save you time every day.
Your AI training in Adelaide is delivered by our senior team of AI specialists, led by founder Matt Williamson, a hands-on AI practitioner and entrepreneur who uses AI every day across multiple businesses of his own. Together, they've helped startups through to some of Australia's biggest businesses apply AI to buy back real time, and across the Digital Marketing Adelaide agency alone, AI now saves the team roughly two days a week. This isn't theory, it's exactly what you learn here: practical, hands-on corporate AI training, genuinely welcoming to the AI-nervous.
"Our team recently attended Matt's workshop and loved it. The workshop showed practical ways to use AI to streamline our processes and save time. Matt's insights were clear, actionable, and relevant to real-world business applications. We left inspired and ready to implement AI in our daily work."
โ T Squared Construct
WHAT YOU WILL LEARN
Our AI training courses in Adelaide are practical, hands-on sessions covering what AI actually is, how to use it safely, and which tools will genuinely save you time. Here's a sample of what we cover. Every session is tailored to your goals.
The history of AI, large language models explained simply, and debunking the myths so you know what is real and what is noise.
The concrete ways to use ChatGPT and Claude for emails, summaries, research, content, planning and more, the things that save you real minutes every day.
Which AI tools and large language models to use and when, cutting through the noise of the overwhelming AI landscape to focus on what actually saves time.
Why prompts matter, how to write them well, and the simple frameworks that turn vague requests into genuinely useful AI responses.
How to use AI safely and responsibly, what not to put into public AI tools, and how to build simple guardrails for your team.
How to make AI a habit, not a novelty, so you consistently save an hour or more every single day.
We also cover the difference between free and paid versions, how to verify AI outputs, and a simple decision framework for choosing the right tool for the task. You will leave with your own AI prompt library ready to use.
TAILORED TO YOU
No two businesses use AI the same way. A tradie, a cafe and a law firm need completely different AI workflows, so a generic workshop helps none of them. That is why, before your session, we send you a short questionnaire to understand your business, your daily tasks and your comfort level with AI.
By the time you arrive, we already know what you do, what you want AI to help with, and how much you already know. So we skip what you do not need and go deep on what you do. We even show you how we used AI to personalise your session, a practical demonstration before you have even started.
Here is where it gets fun. We take real data from your business, upload it into AI live in the session, and show you how it analyses that data and finds ways for your team to save time, all in real time. You do not just hear that AI is powerful, you watch it work on your own numbers.
Your current comfort level
We pitch the session exactly right, whether you have never used AI or you use it every day.
Your goals
We focus on what you actually want AI to do for you, save time, write better, automate repetitive tasks, or plan more effectively.
Your daily tasks
We spend your time on the AI use cases that matter for your actual work, not the ones that do not.
Your specific projects
Have a particular project in mind, an event, a survey, or a workflow you want to set up? Tell us in the questionnaire and we will build the session around it.
Genuinely tailored AI training in Adelaide, before you even walk in the door.
THE TOOLS, IN DEPTH
We do not try to cover every AI tool shallowly. We focus on the ones that will genuinely save you time, in depth, and give you a clear steer on the rest. Our AI training in Adelaide is built around the AI tools that genuinely work.
This is our core focus alongside Claude. We teach you how to use ChatGPT properly for your real work, emails, content, research, data analysis, reports, planning and more. You leave knowing how to use it as a genuine productivity multiplier.
Anthropic's Claude excels at nuanced writing, long-form documents and thoughtful analysis. We show you when to reach for Claude over ChatGPT, how to use its Projects feature, and why having both tools makes you dramatically more capable.
In the full-day session, we lightly touch on automation tools like n8n and Zapier so you understand what is possible. We also give you an honest overview of the broader AI landscape, tools like Perplexity, Grok, DeepSeek and countless others, so you know what exists without getting lost in the noise. Rather than chasing every new tool, you will leave with a confident understanding of which few tools deserve your focus, so you can invest your effort where it actually saves you time.
Focused on what saves you time, with honest guidance on the rest.
THE FULL CURRICULUM
Here is an example of what our AI training courses in Adelaide can cover, to give you a feel for the scope. Every session is shaped around your business from your pre-workshop questionnaire, so we will not always cover all of it, we focus on what matters most for you. As a guide, the half-day covers the foundations and core skills, and the full-day adds a deep dive into your specific business with tailored real-world examples.
HALF-DAY, THE FOUNDATIONS
What AI actually is
The history of AI and a plain-English explanation of what it really is, no jargon.
Large language models explained
What ChatGPT, Claude and similar tools actually are, and how they work, simply.
Debunking the myths
Clearing up the fears and misconceptions, so you know what is real and what is hype.
Which tools to use
ChatGPT, Claude and the AI tech stack every business owner, marketer and admin should know, and how to cut through the noise.
Prompt engineering
Why prompts matter, and how to write them well, turning vague requests into genuinely useful results.
Best uses for your work
The real-world tasks AI genuinely helps with, from emails and summaries to research and content.
Governance and guidelines
How to use AI responsibly and set sensible rules for yourself and your team.
Guardrails and safety
What not to put into public AI tools, how to protect your data, and how to verify outputs.
Free versus paid
When the free versions are fine, and when a paid version is worth it for security and capability.
Saving an hour a day
How to build AI into your daily workflow so you consistently save an hour or more, every day.
FULL-DAY, EVERYTHING ABOVE PLUS
A deep dive into your business
We look closely at your specific business and where AI can make the biggest difference.
Tailored real-world examples
Real, practical AI use cases built around your industry and your day-to-day work.
Building your prompt library
We build out a set of ready-to-use prompts tailored to your actual tasks.
Custom GPTs
An introduction to creating your own custom GPTs for repeated tasks.
A look at automation
A light introduction to connecting AI into workflows using tools like n8n and Zapier.
Advanced tips and techniques
Going further with the tools, for those ready to get more out of AI.
Your AI action plan
You leave with a clear plan for putting AI to work across your business.
Every session is tailored to you, so we focus on what will save you the most time.
INSIDE THE SESSION
Our AI training workshops in Adelaide are genuinely hands-on. You bring your laptop and your real work, and we work side by side on your actual tasks, writing prompts, building workflows and solving real problems. It is relaxed, practical and tailored to you, with an expert beside you the whole way. Most people leave with their own AI prompt library and a clear plan for saving time every day.
"Our small business went in for a hands-on training session, which was excellent, and the team was friendly and really knowledgeable. We now have a much better understanding of what AI can do for our business, thanks to Matt."
WHO IT IS FOR
Our AI training courses in Adelaide are built for a wide range of people, from complete beginners to whole teams.
You want to use AI to save time, work smarter and stop doing the repetitive tasks that eat your day.
You want practical AI skills to write better, work faster and manage your workload, with tools that genuinely help.
You are curious but cautious. You want to understand AI properly, know what is safe and what is not, and feel confident using it responsibly.
Want your whole team AI-capable? Our bespoke and full-day options are built for groups of up to six, and we can come to you.
Matt Williamson also delivers AI keynote presentations for conferences and events, cutting through the hype to give your audience a practical, grounded understanding of AI and what it means for them.
Learn About Keynotes โWHY LEARN FROM US
Anyone can tell you what AI is. Very few can teach you how to actually use it to save time, because very few use it at scale in a real business. We use ChatGPT, Claude and AI tools every day in a real marketing agency, across real client work, real campaigns and real workflows.
That means you're not learning theory from a textbook. You're learning the real strategies, the shortcuts, the prompts that actually work, and the mistakes to avoid, from people who have made and fixed them all. Your AI training in Adelaide is delivered by our senior team of AI specialists, with the approach set by founder Matt Williamson, one of Adelaide's foremost voices on practical AI.
Read Matt's bio โ or see training packagesImagine if I could help you buy back just one hour per day. In most cases people can claw back two to three hours each day by using AI effectively. It's a game changer!
Matt Williamson
Founder & Managing Director, Digital Marketing Adelaide
Real experience
We use AI every day in a real agency, not just teach it.
1 hr+ saved per day
Our concrete promise: most participants save an hour or more a day.
We know the traps
We know what is safe and what is not, and we teach you governance properly.
Founder-set, team-delivered
The approach is set by founder Matt Williamson. Sessions are delivered by our senior AI training team.
5-star rated
Consistently 5-star reviews across Google, trusted by Adelaide businesses.
Our team recently attended Matt's workshop and loved it. The workshop showed practical ways to use AI to streamline our processes and save time. Matt's insights were clear, actionable, and relevant to real-world business applications. We left inspired and ready to implement AI in our daily work. Highly recommended for any team wanting to work smarter and stay ahead.
โ T Squared Construct
TESTIMONIALS
"Our team recently attended Matt's workshop and loved it. The workshop showed practical ways to streamline our processes and save time. Matt's insights were clear, actionable, and relevant. We left inspired and ready to implement what we learned in our daily work."
T Squared Construct
"I had an amazing session with Matt. He went through all aspects with me and explained everything clearly and thoroughly. He was incredibly patient. I came away feeling much more confident and informed."
Christine Loprete
"As someone who runs a small business without an endless marketing budget, having a half day training session with these experts was invaluable. I walked away with strategies I can implement myself."
Rob Jordan, Capri Theatres
"Matt provided me with an individualised workshop that was dynamic, engaging and delivered exactly the information I needed."
Emma Eckersley, Integrative Health Solutions
"Their training course was incredibly informative and well-structured. They spent most of the day teaching me strategies I've already started implementing in my business."
Craig Gillman, Gillman Roofing
"Matt and his team are leaders in the digital marketing space for good reason. They are professional, knowledgeable and at the forefront of digital marketing know-how. I highly recommend Digital Marketing Adelaide to anyone looking for specialised training."
Sergio Silvestri
TRAINING PACKAGES
Every AI training workshop in Adelaide is hands-on and tailored to your business, whether that's AI training for a small business team or corporate AI training for a larger group. All prices are for the whole group of up to 6 people, plus GST.
For the whole group of up to 6 people.
Foundations, core skills, ChatGPT and Claude hands-on, prompt engineering, governance and guardrails.
"Having a half day training session with these experts was invaluable. I walked away with strategies I can implement myself."
For the whole group of up to 6 people.
Everything in the half-day, plus deep dive into your business with real-world examples and a light look at automation.
"The workshop showed practical ways to streamline our processes and save time. We left ready to implement what we learned in our daily work."
Corporate AI training for larger teams, delivered on-site at your workplace anywhere in Australia and tailored to your industry.
"Matt provided me with an individualised workshop that was dynamic, engaging and delivered exactly the information I needed."
Every session is fully tailored to you from a pre-workshop questionnaire, whichever option you choose. All prices are for the whole group of up to 6 people, not per person.
Our AI training workshops in Adelaide book in advance, so early enquiries are best.
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