What are LinkedIn Ads?

LinkedIn Ads are paid ads that run across LinkedIn, targeted to professionals by their job title, seniority, company and industry, and built to drive goals like B2B leads, brand awareness or website traffic. Because you can target people by exactly what they do for work, LinkedIn Ads are uniquely powerful for business to business. Digital Marketing Adelaide plans and manages LinkedIn Ads for Adelaide businesses, with full funnels behind them.

Are LinkedIn Ads good for B2B?

Yes, LinkedIn Ads are the strongest platform there is for B2B advertising. LinkedIn is where professionals make business decisions, and it is the only place you can target people by job title, seniority, company size and industry. Digital Marketing Adelaide uses that precision to put your business in front of the exact decision makers you want to reach.

How much do LinkedIn Ads cost?

LinkedIn Ads typically have a higher cost per click and per lead than platforms like Meta, because they reach a professional, high value audience. The leads are fewer but each is worth far more, so the return is measured in quality, not volume. Digital Marketing Adelaide manages your budget and targeting to bring your cost per quality lead down while keeping lead value high.

Who can I target with LinkedIn Ads?

With LinkedIn Ads you can target people by job title, seniority, company, company size, industry, skills and more, even specific named companies for account based marketing. This is the most precise professional targeting available anywhere. Digital Marketing Adelaide sets this targeting to reach your exact buyer, often building several distinct audiences for different parts of your market.

Can LinkedIn Ads generate leads?

Yes, LinkedIn Ads are excellent for lead generation, and it is one of the main reasons B2B businesses use them. LinkedIn offers lead forms that let people enquire in a couple of taps, and the best results come from pairing ads with a valuable offer and a follow up sequence. Digital Marketing Adelaide builds that complete funnel, as we did for one client who won three to four large leads a week.

What kind of ads work best on LinkedIn?

The ads that work best on LinkedIn lead with genuine value, because the audience is in a professional mindset and responds to substance over hype. Offers like white papers, guides and insights, paired with sharp targeting and a follow up sequence, consistently outperform a simple sales ad. Digital Marketing Adelaide builds that kind of considered campaign, tailored to each audience you want to reach.

What is the minimum budget for LinkedIn Ads?

LinkedIn Ads have a higher entry cost than platforms like Meta, so they suit businesses with a considered budget rather than a very small one. What matters more than the headline figure is the value of each lead, because B2B deals are large, even a modest number of quality leads can pay for the spend many times over. Digital Marketing Adelaide looks at your goals, recommends a realistic budget, and will tell you honestly if another channel would serve you better first.

What types of LinkedIn Ads are there?

LinkedIn offers several ad types, including sponsored content in the feed, message and conversation ads delivered to the inbox, text and dynamic ads, and lead generation forms that let people enquire in a couple of taps. The right mix depends on your goal, whether that is leads, awareness or reaching named accounts. Digital Marketing Adelaide selects and combines the formats that suit your campaign, rather than defaulting to one.

Should I use LinkedIn Ads or Meta Ads?

Whether you should use LinkedIn Ads or Meta Ads depends on your audience and your goal, and it is not a case of one being better. LinkedIn is ideal for reaching professionals and B2B decision makers, while Meta is ideal for reaching consumers at scale. Digital Marketing Adelaide will look at your business honestly and recommend the right platform, or the right combination.

Do you create the content for LinkedIn campaigns?

Yes, Digital Marketing Adelaide creates the content your LinkedIn campaigns need, including the offers that make them work, such as white papers and downloadable guides, plus the ads, landing pages and follow up emails. A LinkedIn campaign succeeds on the strength of what it offers, so we build that value in rather than just running a plain ad.

Can you do remarketing on LinkedIn?

Yes, Digital Marketing Adelaide can run remarketing on LinkedIn, and it is especially valuable in B2B. Business buying cycles are long, so remarketing keeps your brand in front of the decision makers who have already engaged with you until they are ready to act. We build remarketing into your campaign as part of the wider funnel.

How quickly do LinkedIn Ads produce leads?

LinkedIn Ads can start producing leads within the first weeks of a well built campaign, though B2B buying cycles mean the highest value opportunities often develop over time through nurture and remarketing. What matters is a steady flow of quality leads, as we achieved for one client at three to four large business leads a week. Digital Marketing Adelaide focuses on building that consistency.

Do you only manage LinkedIn Ads for Adelaide businesses?

Adelaide is our home, and LinkedIn Ads Adelaide is a core part of what we do, but no, Digital Marketing Adelaide does not only manage LinkedIn Ads for Adelaide businesses. LinkedIn is a national and global platform, so we run campaigns for B2B businesses right across Australia, while giving every client the same expert, hands-on service.

How is LinkedIn Ads different from Google Ads?

Google Ads reach people who are actively searching for what you offer, while LinkedIn Ads reach specific professionals by who they are, their job title, seniority, company and industry, before they go looking. For B2B the two work well together, Google captures existing demand and LinkedIn builds it among the exact decision makers you want. Digital Marketing Adelaide runs both and will advise the right balance for your business.

Do you offer LinkedIn Ads training?

Yes. Alongside managing campaigns, Digital Marketing Adelaide trains business owners and in-house marketers who would rather run LinkedIn Ads themselves. We are trusted to train other marketers and even other agencies, so you learn from a team that does this every day. It is a good fit if you want to build the capability in-house with expert guidance.

4.9 stars

LINKEDIN ADS ADELAIDE

LinkedIn Ads in Adelaide that reach the decision makers you actually want.

Q: Why choose Digital Marketing Adelaide for LinkedIn Ads?

You should choose Digital Marketing Adelaide for LinkedIn Ads because we build complete B2B lead engines, not just ads. We handle the targeting, the offers, the landing pages and the follow up email sequences, backed by more than $21.6 million in ad spend managed. Your campaigns are run by our Adelaide team, with no lock-in contracts.

LinkedIn is where serious B2B buying decisions begin, and the only platform where you can target people by their exact job title, company and industry. Digital Marketing Adelaide builds LinkedIn campaigns that put your business in front of the right people and turn them into high quality leads.

The B2B platform where you choose exactly who sees you.

Book a Free Strategy Call → Call Us: 08 8121 5844

5 Years Running · Top THREE Best Rated in Adelaide

LinkedIn interface displayed on laptop and mobile phones showing professional networking content and B2B marketing posts

The only place you can target people by exactly what they do.

For business to business, LinkedIn is in a league of its own. No other platform lets you put your message in front of people based on their actual job title, the size of the company they work for, their industry and their seniority. If your customer is a particular kind of decision maker, LinkedIn can reach them where very few other platforms can.

The leads it produces tend to be fewer, but far more valuable, real prospects, not noise.

Done well, LinkedIn is not about blasting ads, it is about building a considered campaign that earns trust and captures genuine interest. Digital Marketing Adelaide plans and runs that whole journey, from targeting to creative to follow up. We have managed more than $21.6 million in ad spend, and as a B2B and LinkedIn marketing agency we bring that strategy to every campaign.

Because no two buyers are the same, we build the full journey behind every ad, from the targeting to the landing pages that turn a click into a genuine enquiry. And LinkedIn is rarely the only channel worth running, so we will tell you honestly when Meta ads or another platform belongs alongside it.

Book a Free Strategy Call Call Us: 08 8121 5844

$21.6M+

In ad spend managed

Job title

Target by exact role, company and industry

B2B

Where serious buying decisions begin

Quality

Fewer leads, far higher value

Adelaide

Based, serving businesses Australia-wide

"Matt has helped us grow our business into new territory, can highly recommend his company."

Klemich Real Estate

WHY LINKEDIN

The B2B platform nothing else can replace.

LinkedIn does things no other advertising platform can. For the right business, especially in B2B, it is the single most valuable place to advertise. Here is why.

Built for B2B

LinkedIn is where professionals make business decisions. If you sell to other businesses, this is where your buyers already are, in a work mindset, open to the right offer.

Unmatched targeting

Reach people by job title, seniority, company, company size, industry and skills. No other platform lets you target your exact buyer with this kind of precision.

High quality lead generation

LinkedIn is built for capturing serious leads, including lead forms that let people enquire in a couple of taps. The leads are fewer, but each one is worth far more.

Powerful for branding

Being seen consistently by the right professional audience builds real authority. LinkedIn is excellent for positioning your business as the credible choice in your field.

Remarketing that works

LinkedIn supports remarketing, so we can stay in front of the decision makers who have already engaged with you, keeping you top of mind through a long B2B buying cycle.

Reaches the hard to reach

The senior people who are almost impossible to reach through other channels are active on LinkedIn. It is often the only way to get in front of them at all.

THE TARGETING

Choose exactly who sees your ad.

This is what sets LinkedIn apart. You are not reaching a vague audience, you are reaching specific people by what they do for a living. Here is the kind of targeting we use to find your ideal buyer.

Job title and role

Target people by their actual job title, so your ad reaches the exact person who makes or influences the decision to buy what you sell.

Seniority

Reach people by their level, from managers to directors to C-suite, so you are talking to people with the authority to act.

Company size

Target by the size of the organisation, so you reach businesses big enough, or focused enough, to be the right fit for you.

Industry

Focus on the specific industries you serve, so your budget is spent only on the sectors where you win work.

Company and named accounts

Target particular companies or a list of named accounts, ideal for account based marketing and going after specific clients.

Skills and interests

Reach people by their professional skills and interests, adding another layer of precision to find exactly the right audience.

META ADS VS LINKEDIN ADS

Two powerful platforms, for two different jobs.

Meta Ads Reach and consumer audiences

BEST FOR

Reaching consumers and a broad audience at scale, ideal for B2C.

THE TARGETING

Interests, behaviours and demographics.

THE COST

A lower cost per click, built for volume.

THE AUDIENCE MINDSET

People relaxing, browsing and discovering.

THE LEADS

More leads, ideal for consumer products and services.

LinkedIn Ads

Precision and professional audiences

BEST FOR

Reaching professionals and decision makers, ideal for B2B.

THE TARGETING

Job title, seniority, company, company size and industry.

THE COST

A higher cost per lead, but each lead is worth far more.

THE AUDIENCE MINDSET

People in a work and business mindset.

THE LEADS

Fewer leads, but high value business prospects.

Neither is better, they are built for different audiences and goals. The skill is knowing which one your business needs, and that is exactly what we help you decide.

THE NUMBERS

Not a CV site. The most valuable B2B audience there is.

People still think of LinkedIn as a place to park a résumé. The reality is very different. It is where the decision makers with the budget and authority to buy actually spend their professional time. The numbers tell the story.

4 in 5

Members drive business decisions

Four out of five LinkedIn members have decision-making authority at their company, the people who can actually say yes to you.

2x

The buying power

LinkedIn's audience has twice the buying power of the average web audience, a concentration of budget-holders found nowhere else.

80%

Of B2B social leads

Around 80% of all B2B leads from social media come through LinkedIn. For business to business, no other platform is close.

65M

Decision makers

LinkedIn hosts tens of millions of decision makers and millions of C-level executives, actively using the platform.

~3x

Higher conversion

LinkedIn converts visitors to leads at a rate close to three times higher than other social platforms, because the audience is qualified.

54%

Earn over $100k

A majority of users are high-income professionals, an affluent, senior audience with the means to act.

Figures from LinkedIn's own marketing data. This is why LinkedIn leads cost more, and why each one is worth far more.

OUR LINKEDIN LEAD FRAMEWORK

For leads, we have a proven framework refined over ten years.

If your goal is leads, this is where it all comes together. Over years of campaigns and more than $21.6 million in managed ad spend, we have built our own framework for generating quality B2B leads on LinkedIn, and refined it on real campaigns until it consistently delivers.

It starts with the avatar. We research exactly what your ideal B2B buyer wants, then develop white papers and guides worth their attention, each on a landing page built to convert. LinkedIn ads, targeted by job title and industry, put the right offer in front of the right person, and a follow up email drip nurtures every lead. We mix in Meta retargeting to stay in front of warm prospects, but the engine is always your LinkedIn ads.

Most of that work happens before a single ad goes live. We would rather spend the time understanding your buyer, your offer and your funnel than burn budget guessing. It is why the leads we generate are the right leads, senior people worth your sales team's time, not low intent clicks that go nowhere.

Most agencies cannot show you their process. This is ours, proven on real B2B campaigns.

Book a Free Strategy Call Call Us: 08 8121 5844

10 years Refining this framework

$21.6M+ In managed ad spend

Research the avatar

We research what your ideal B2B buyer actually wants, and build a clear picture of them before a dollar is spent.

White papers by audience

We develop a white paper or guide for each audience, the valuable offer that makes the right people put their hand up.

Conversion landing pages

We build a landing page for each offer, optimised to turn a click into an enquiry.

LinkedIn ads by job title

We run the LinkedIn ads that drive it all, targeted by job title, seniority and industry.

LinkedIn lead forms

We make enquiring effortless, so more of the right people do.

Email drip nurture

A sequence of five to six follow up emails works every lead until they are ready to talk.

Meta retargeting mixed in

We add Meta retargeting to stay in front of warm prospects, all powered by your LinkedIn campaign.

CASE STUDY · B2B LINKEDIN LEAD FUNNEL

A B2B IT firm winning 3 to 4 large leads a week.

Industry

Accounting and IT rollouts

Audience

B2B, enterprise clients

Channel

LinkedIn lead funnel

The Challenge

Specific buyers, hard to reach.

A large Adelaide accounting and IT business doing specialised technology rollouts for big organisations needed a steady flow of high value B2B leads, from specific, senior people across several different industries.

What We Built

Five audiences, five white papers.

We created five white papers, one for each key target audience, and built each into its own downloadable landing page.

The Funnel

Right paper, right person, nurtured.

LinkedIn ads targeted by job title and industry offered the right white paper to the right audience, then a sequence of five to six follow up emails nurtured every lead.

The Result

3 to 4 large leads a week.

It delivered three to four high value large business leads a week for the life of the campaign. Not just ads, a complete B2B lead engine.

3 to 4

Large business leads a week

5

White papers, one per audience

5 to 6

Nurture emails per lead

This is what LinkedIn looks like done as a complete B2B lead engine.

Book a Free Strategy Call

WE TEACH THIS

We are trusted to train other marketers, and other agencies.

Here is something most agencies cannot say. Digital Marketing Adelaide does not just run LinkedIn ads, we teach others how to do it. We train business owners, in-house marketers and even other marketing agencies on how to run LinkedIn campaigns properly.

It is one of the strongest signals of expertise there is. When other professionals, including agencies who do this for a living, come to us to learn, you can trust that your campaigns are being run by genuine experts, not people reading the same help articles as everyone else.

Want to learn it yourself?

We also run training for businesses and marketers who want to master LinkedIn advertising in-house.

Explore our training

OUR APPROACH

LinkedIn done properly is a funnel.

A single ad is not a strategy. We build complete LinkedIn funnels that target the right senior buyers, give them something worth engaging with, and nurture every lead until it becomes a qualified opportunity. This is how we approach LinkedIn ads end to end.

Define the audiences

We pinpoint your exact buyers by job title, seniority, industry and company, often several distinct audiences, so every dollar reaches the right people.

Lead with real value

B2B buyers respond to substance. We build offers worth their attention, like white papers, guides or insights, tailored to each audience, so your ad gives before it asks.

Capture and nurture

We turn interest into leads with downloadable landing pages and lead forms, then nurture every lead with a considered follow up email sequence, so good leads are not left to go cold.

Target, test and optimise

We manage the targeting, test the creative and messaging, add remarketing, and refine the whole funnel over time to keep your cost per quality lead down.

Why Adelaide businesses choose Digital Marketing Adelaide for LinkedIn ads.

THE DIFFERENCE

We build B2B lead engines, not just LinkedIn ads.

Plenty of agencies can set up a LinkedIn ad. Far fewer can build the kind of campaign that actually delivers high value B2B leads, week after week.

We built one for an Adelaide accounting and IT firm that does specialised rollouts for large organisations. Five target audiences, five tailored white papers, downloadable landing pages, LinkedIn ads targeted by job title, and a follow up email sequence behind every lead. It delivered three to four large business leads a week for the life of the campaign.

That is the difference, we think in funnels, not ads. It is what makes us more than a LinkedIn ads agency, we are a B2B marketing agency that builds the whole engine. We have managed more than $21.6 million in ad spend, and we run your campaigns from Adelaide, with no lock-in contracts.

For B2B, this is how LinkedIn is meant to be done.

"Matt and his team are leaders in the digital marketing space for good reason, they are professional, knowledgeable and at the forefront of social media know-how. I highly recommend DMA to anyone either looking to engage a digital marketing firm or looking for specialised training in social media marketing."

Sergio Silvestri

5 Years Running · Top THREE Best Rated in Adelaide

Unmatched B2B targeting.

We reach your exact buyers by job title, seniority, company and industry, so your budget only ever reaches the right people.

Quality over quantity.

LinkedIn leads are fewer but far more valuable. We focus on the high value business prospects worth your sales team's time.

We pick the right platform.

LinkedIn is not always the answer, and we will tell you honestly when Meta or another channel suits your goal better.

$21.6M+ in ad spend managed.

We bring a decade of experience and more than $21.6 million in managed ad spend to every LinkedIn campaign we run.

YOUR NEXT STEP

Ready to turn LinkedIn into your best source of B2B leads?

Book a free strategy call and we will review your goals, build you a tailored LinkedIn advertising plan, and show you exactly what is possible for your business. No lock-in contracts, no obligation.

Book a Free Strategy Call Call 08 8121 5844

LINKEDIN ADS FAQ

LinkedIn Ads in Adelaide, explained.

WORKING WITH US

Working with Digital Marketing Adelaide on LinkedIn.

Let's build your B2B lead engine.

Book your free strategy call with our Adelaide team.

Book a Free Strategy Call→

Or call us on 08 8121 5844

Matt Williamson, Founder and Managing Director of Digital Marketing Adelaide, in a blue blazer framed by a blue circular glow

What Our Clients Say

Trusted by Adelaide businesses since 2016

These are Google reviews from Adelaide business owners we have worked with on LinkedIn Ads and wider digital marketing since 2016.

"We have been very happy with their service and the results we have seen from our social media campaigns, not only across the Adelaide Strikers but across our Community Cricket Department. Digital Marketing Adelaide will always work through a solution to service us to the best of their ability."

Lucy Franklin, Adelaide Strikers / SA Cricket Association

"Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended."

Alan Branch, Driving Miss Daisy

"I had an amazing session with Matt! He went through all aspects of Meta Ads with me and explained everything clearly and thoroughly. He was incredibly patient, especially with me being fairly new to the field. I came away feeling much more confident and informed."

Christine Loprete

"We cannot be more happier than to have dealt with Matt from Digital Marketing. He made our business transition to social media a breeze. His expertise and professionalism was unbelievable and always available to answer any questions we have."

Nick Boffa

"I've been dealing with Digital Marketing Adelaide for almost two years now and have no hesitation in recommending them to others. They helped with my Google Ads and social media, and provided other marketing advice along the way. Honest, punctual and professional."

Michael Demchenko, Refresh Group

"They have been professional and have heard and acted on our queries and concerns in a timely fashion to continually achieve a desirable result for us. A great team to work with and learn from."

Patrick Carbone, Inertia Health Group

Let's get your LinkedIn ads working

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LinkedIn Ads in Adelaide that reach the decision makers you actually want .

The only place you can target people by exactly what they do.

The B2B platform nothing else can replace.

Built for B2B

Unmatched targeting

High quality lead generation

Powerful for branding

Remarketing that works

Reaches the hard to reach

Choose exactly who sees your ad.

Job title and role

Seniority

Company size

Industry

Company and named accounts

Skills and interests

Two powerful platforms, for two different jobs.

Not a CV site. The most valuable B2B audience there is.

Members drive business decisions

The buying power

Of B2B social leads

Decision makers

Higher conversion

Earn over $100k

For leads, we have a proven framework refined over ten years.

Research the avatar

White papers by audience

Conversion landing pages

LinkedIn ads by job title

LinkedIn lead forms

Email drip nurture

Meta retargeting mixed in

A B2B IT firm winning 3 to 4 large leads a week.

We are trusted to train other marketers, and other agencies.

Want to learn it yourself?

LinkedIn done properly is a funnel.

Define the audiences

Lead with real value

Capture and nurture

Target, test and optimise

Why Adelaide businesses choose Digital Marketing Adelaide for LinkedIn ads.

We build B2B lead engines, not just LinkedIn ads.

Unmatched B2B targeting.

Quality over quantity.

We pick the right platform.

$21.6M+ in ad spend managed.

Ready to turn LinkedIn into your best source of B2B leads?

LinkedIn Ads in Adelaide, explained .

What are LinkedIn Ads?

Are LinkedIn Ads good for B2B?

How much do LinkedIn Ads cost?

Who can I target with LinkedIn Ads?

Can LinkedIn Ads generate leads?

What kind of ads work best on LinkedIn?

What is the minimum budget for LinkedIn Ads?

What types of LinkedIn Ads are there?

Working with Digital Marketing Adelaide on LinkedIn .

Why choose Digital Marketing Adelaide for LinkedIn Ads?

Should I use LinkedIn Ads or Meta Ads?

Do you create the content for LinkedIn campaigns?

Can you do remarketing on LinkedIn?

How quickly do LinkedIn Ads produce leads?

Do you only manage LinkedIn Ads for Adelaide businesses?

How is LinkedIn Ads different from Google Ads?

Do you offer LinkedIn Ads training?

Let's build your B2B lead engine.

Trusted by Adelaide businesses since 2016

Let's get your LinkedIn ads working

Request your free LinkedIn Ads strategy call

LinkedIn Ads in Adelaide that reach the decision makers you actually want.

LinkedIn Ads in Adelaide, explained.

Working with Digital Marketing Adelaide on LinkedIn.