Trusted by Australian businesses
The Digital Marketing Adelaide Blog
Practical advice from the Digital Marketing Adelaide team, covering SEO, AI search, paid media, social advertising and the ideas actually moving the needle for Australian businesses.
Trusted by Australian businesses
Fun
A decade of digital marketing, from Power Editor and click farms to a pandemic boom, rising Google costs and the AI merry-go-round. What changed, and what never did.
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AI Search
Search is splitting in two. How Australian businesses get quoted in ChatGPT, Gemini and Google's AI Overviews, not just ranked on Google.
SEO
No, it just grew a second head. What changed, what still works, and where to put your effort now AI answers some of the questions.
Fun
In 1992, a printing error turned 800,000 Pepsi bottle caps into million-peso "winners". The story of Number Fever, and what every marketer can learn from it.
Google Ads
What Google Ads really cost here, and the real reason most campaigns get clicks but no leads. Usually it is the landing page.
Fun
Strategy
Sound sticks where slogans slip. Why a good jingle still lodges in your head, and how to use audio branding without annoying everyone.
Meta Ads
Your Meta ads do not have a targeting problem, they have a thumb-stop problem. What works on Facebook and Instagram in 2026.
Strategy
Every agency makes the same promises. The questions that sort the good from the costly, including the one most cannot answer.
Local
Get found in your suburb. The Google Business Profile and review moves that decide who shows up when someone nearby searches.
Strategy
A straight decision framework, honest timelines, and why most businesses end up doing both.
SEO
Why a slow website quietly loses you leads, and why your perfect PageSpeed score might be lying to you.
Fun
Strategy
Why one ad never makes a sale. The Mere Exposure Effect, brand touchpoints and retargeting, explained through the world's least romantic analogy.
DOWNLOAD THE WHITE PAPER
AI platforms like ChatGPT and Google Gemini now serve direct answers, not just links. Our free white paper explains how to get your business found in AI search, and the practical tactics behind Answer Engine Optimisation (AEO). The playbook we use to get our clients showing up in AI answers. Yours to download.
Download for FreeLet's talk
Need a hand with Google Ads, SEO, Meta Ads, social media or training? Our Adelaide team can help. Book a free consultation and we will point you in the right direction.
