What is Spotify advertising?

Spotify advertising lets your business run audio ads, and other formats, to Spotify listeners, targeted by who they are and what they love. Because around six in ten Spotify listeners use the free, ad-supported tier and cannot skip ads, your thirty-second ad is heard in full. Digital Marketing Adelaide plans, targets and manages Spotify advertising campaigns for Adelaide businesses, with full reporting.

How is Spotify advertising better than radio?

Spotify advertising is better than radio because you choose exactly who hears your ad and you can prove it worked. Radio broadcasts to a whole station with little reporting, while Spotify lets you target by age, location, music, podcast, mood and even suburb, then shows you the listens and completed plays. Digital Marketing Adelaide uses that precision to get your message to the right people, not just anyone tuned in.

Do I need my own ad to advertise on Spotify?

No, you do not need a finished ad to advertise on Spotify, because there are three easy ways to get one. You can supply your own thirty-second audio, use Spotify's free voiceover tool where you provide a script and choose the voice and music, or have one professionally produced through our audio partner. Digital Marketing Adelaide guides you to whichever option suits your budget and timeline.

How much does Spotify advertising cost?

Spotify advertising works to the budget you set, and it can deliver remarkable value. One of our retail clients had his ads heard all the way through 150,000 times on a budget of just $1,000 a month. Digital Marketing Adelaide manages your spend and targeting to get you the most completed listens and reach for your budget.

Who can I target with Spotify advertising?

With Spotify advertising you can target listeners by demographics like age and gender, by location right down to the suburb, and by interests such as the music they listen to and the podcasts they follow. You can even reach people by mood or activity, like heading to the gym. Digital Marketing Adelaide sets this targeting to reach the exact audience most likely to care about your business.

Can I target specific suburbs with Spotify advertising?

Yes, you can target specific suburbs with Spotify advertising, which is ideal if you have more than one location. You can promote the right store to the right local area, and run different ads and promotions around different stores to test what works. Digital Marketing Adelaide sets up and manages that suburb-level targeting for you.

Can I advertise on Spotify podcasts?

Yes, you can advertise on Spotify podcasts as well as in music. Podcast listeners are engaged and loyal, so a well placed audio ad reaches them in a trusted moment. Digital Marketing Adelaide can include podcast advertising in your Spotify campaign, targeting the shows and topics your audience already follows.

What ad formats can I run on Spotify?

Spotify offers several ad formats, including thirty-second audio ads, video ads and podcast ads, with clickable companion images that can send listeners to your website. The right format depends on your goal and budget, and Digital Marketing Adelaide chooses and builds the formats that suit your campaign.

Is Spotify advertising good for brand awareness?

Yes, Spotify advertising is excellent for brand awareness, because audio is intimate and memorable and your full thirty-second message is heard by free-tier listeners. It is also ideal for pushing a promotion, like a Black Friday sale. Digital Marketing Adelaide builds Spotify campaigns that reinforce your brand with exactly the audience you want to reach.

Can Spotify advertising help promote a sale or promotion?

Yes, Spotify advertising is great for promoting a sale or promotion, because you can get a timely message in front of the right people quickly and even tailor it by suburb. Whether it is a Black Friday sale or a store opening, Digital Marketing Adelaide can run different promotions around different locations and adjust them as needed.

How do you produce the Spotify ad for me?

We produce your Spotify ad in whichever of three ways suits you best. You can supply your own thirty-second audio, use Spotify's free voiceover tool where you choose the voice and music and receive your ad within around twenty-four to forty-eight hours, or have one professionally produced through the audio agency we work with. Digital Marketing Adelaide manages whichever route you choose.

What reporting do I get with Spotify advertising?

With Spotify advertising you get the real data radio never gave you, including how many times your ad was heard, how many listened all the way through, and the reach of your campaign. Digital Marketing Adelaide reports it all in plain English, so you can see exactly what your spend achieved and we can keep improving it.

Do you only manage Spotify advertising for Adelaide businesses?

Adelaide is our home, and Spotify advertising Adelaide is a core part of what we do, but no, Digital Marketing Adelaide does not only manage Spotify advertising for Adelaide businesses. Spotify is national and global, so we run campaigns for businesses right across Australia, while giving every client the same local, hands-on service.

Should I use Spotify ads or Google Ads?

Whether you should use Spotify ads or Google Ads depends on your goal. Google Ads capture people already searching for what you offer, while Spotify ads build awareness and reach the right listeners before they search, the way radio used to, but targeted and measured. Digital Marketing Adelaide runs both and will advise the right balance for your business.

How quickly do Spotify ads produce results?

Spotify ads can start reaching your audience as soon as the campaign goes live, with reporting on listens and completed plays from day one. Because audio builds brand awareness over time, the strongest results tend to compound as more of the right people hear you. Digital Marketing Adelaide focuses on steady, measurable reach rather than a one-off spike.

4.9 stars

SPOTIFY ADVERTISING ADELAIDE

Spotify advertising in Adelaide, the smarter way to be heard.

If you have ever thought about running a radio ad, Spotify ads are better in almost every way. You reach the right people by who they are and what they love, not just whoever happens to be tuned in, and you can see exactly what your ad delivered.

"Everything radio promised, with the targeting and analytics it never had."

Book a Free Strategy Call → Call Us: 08 8121 5844

5 Years Running · Top THREE Best Rated in Adelaide

Green wireless headphones positioned on either side of a smartphone displaying a music streaming app with playlists and recommendations

Think radio, but the ad reaches the right ears.

Radio has always had the same problem. You pay to reach everyone listening to a station, whether or not a single one of them is your customer, and you have almost no idea who actually heard your ad or what it did. It is a guess, broadcast wide and hoped for.

Spotify advertising fixes that. Around six in ten Spotify listeners are on the free, ad-supported tier, and they cannot skip your ad, they hear all thirty seconds. The difference is who hears it. Instead of a whole station, you reach people by their age, their location, the music they love, the podcasts they follow, even their mood and whether they are heading to the gym. It is radio's reach with the precision radio never had.

Radio's reach, but pointed only at the people who matter.

Digital Marketing Adelaide plans and runs Spotify advertising for Adelaide businesses, and for businesses across Australia. We handle the targeting, the campaign and the reporting, and we can even help you get your ad made. We have managed more than $21.6 million in ad spend, and we bring that rigour to your audio too.

Whether you want brand awareness across a suburb or a boost around your stores, we build a campaign around your goal and your budget. No lock-in contracts means you only stay with us while Spotify keeps working for your business.

Book a Free Strategy Call Call Us: 08 8121 5844

$21.6M+

In ad spend managed

6 in 10

Listeners on the free, ad-supported tier

30 seconds

Your full ad, heard with no skipping

By mood

Target by music, podcast, mood and more

Full data

See exactly what your campaign delivered

"Matt and his team have helped us grow our business into new territory. I can highly recommend his company. Digital Marketing Adelaide are clever at what they do."

Penny Riggs

WHY SPOTIFY

A brand play that actually reaches your people.

Spotify advertising is one of the most powerful and underrated brand plays going. It puts your voice in people's ears, the same intimate channel as radio, but pointed only at the people who matter. Here is what makes it work.

The full ad, every time

Around six in ten Spotify listeners use the free tier, and they cannot skip ads. When your thirty-second ad plays, it plays in full, your whole message heard start to finish.

Targeting radio can only dream of

Reach people by age, gender and location, but also by the music they listen to, the podcasts they are into, their mood, and even activities like heading to the gym. Your ad reaches the right ears, not just any ears.

Down to the suburb

Target specific suburbs, so you can promote the right store to the right local area. Run different messages around different locations, and test what works where.

Retargeting, on audio

Spotify advertising supports retargeting, so you can reinforce your brand to people who have already engaged with you. That is something traditional radio simply cannot do.

A genuine brand builder

Audio is intimate and memorable, which makes Spotify brilliant for building and reinforcing your brand. It is also perfect for pushing a promotion, a Black Friday sale or a brand moment you want heard.

Already everywhere you go

Spotify goes where screens cannot, in the car, at the gym, on headphones at work and through smart speakers at home. Your ad reaches people in moments no feed or banner can.

RADIO VS SPOTIFY

Everything you wanted from radio, done better.

Traditional Radio Broadcast and hope

THE AUDIENCE

Everyone tuned to the station, whether or not they are your customer.

THE TARGETING

A whole station, with no real control over who hears you.

THE REPORTING

Little real proof of who heard your ad or what it did.

THE FLEXIBILITY

Locked-in spots and slow, costly changes.

THE RETARGETING

Not possible, every play starts from scratch.

Spotify Advertising

Targeted and measured

THE AUDIENCE

Only the people you choose, by age, location, music, podcast and mood.

THE TARGETING

Down to the suburb, the music taste, even whether they are at the gym.

THE REPORTING

Full data on listens, completed plays and reach.

THE FLEXIBILITY

Run different ads in different areas, and adjust any time.

THE RETARGETING

Reinforce your brand to people who already engaged with you.

Spotify Advertising

Targeted and measured

The right audience

By age, location, music, podcast and mood

Down to the suburb

Even target by activity like gym

Full data and reporting

Listens, completed plays and reach

Flexible and adjustable

Run different ads, adjust anytime

Retargeting built in

Reach people who already engaged

vs

Traditional Radio

Broadcast and hope

Everyone on the station

Whether or not they are your customer

No real control

Over who hears your ad

Little real proof

Of who heard your ad or what it did

Locked-in spots

Slow and costly to change

No retargeting

Every play starts from scratch

Radio asks you to pay for everyone. Spotify lets you pay for the right people, and shows you it worked.

NO AD YET? NO PROBLEM

Three easy ways to get your Spotify ad made.

You do not need a finished audio ad to get started. There are three ways to get one, and we will guide you to whichever suits your budget and timeline. Every ad is thirty seconds.

Supply your own

Already have a thirty-second audio ad, or a radio ad and script? Just send us the file and we will use it. If you are already writing radio ads, this is the simplest path of all.

Spotify's free voiceover tool

Spotify offers a free service where you provide a script and choose the voice, male or female, younger or older, and the style of music. Your ad is produced within around twenty-four to forty-eight hours, and we can request different versions until it is right.

Professionally produced

We work closely with an audio agency that produces radio and Spotify ads at a cost-effective rate. When you want a polished, professionally produced ad, this is the option, and we manage it for you.

Whichever route you choose, we make getting your ad on Spotify simple.

CASE STUDY · SPOTIFY IN THE REAL WORLD

A retailer who left radio and never looked back.

Business

Multi-location retailer

Model

Bricks and mortar stores

Channel

Spotify advertising

The Challenge

Radio, with no real proof.

A multi-location retailer had run radio ads for years with no reporting on whether they worked, paying to broadcast to an entire station with no way to target the suburbs around each store.

What We Did

Moved them to Spotify.

We moved them to Spotify advertising, targeting the right audience around each store on a budget of just $1,000 a month.

The Approach

Tested by suburb and store.

Different promotions were run and tested around each individual store's area, with full data on every completed listen and reach.

The Result

150,000 full listens a month.

Their ads were played all the way through 150,000 times, and more people came into their stores mentioning the promotion they had heard.

150,000

Full 30-second listens

$1,000

A month in media

Per suburb

Promotions tested by store

This is what radio looks like when it is finally targeted and measured.

Book a Free Strategy Call

WHAT WE DO

Your Spotify campaigns, handled end to end.

From getting your ad made to targeting, management and reporting, Digital Marketing Adelaide runs the lot. Here is what we handle.

Getting your ad made

Whether you supply your own audio, use Spotify's free voiceover tool, or want a professionally produced ad through our audio partner, we guide you to the right option and manage it.

Audience and suburb targeting

We target your ad by demographics, interests, music, podcasts, mood and location, right down to the suburbs around your stores, so it reaches exactly the right listeners.

Campaign setup and promotions

We build and run your campaign, ideal for brand building or pushing a promotion like a Black Friday sale, and can run different ads in different areas to test what works.

Reporting and optimisation

We report the real numbers, listens, completed plays and reach, the proof radio never gave you, and refine the campaign over time.

SPOTIFY ADVERTISING FAQ

Spotify advertising in Adelaide, explained.

Why Adelaide businesses choose Digital Marketing Adelaide for Spotify advertising.

THE DIFFERENCE

We make audio advertising actually accountable.

For decades, radio asked businesses to pay to reach everyone and prove nothing. Spotify changes that, and we know how to make the most of it.

We moved a multi-location retailer off radio and onto Spotify, targeting the right audience around each of their stores. On just $1,000 a month, their ads were heard all the way through 150,000 times, and they felt it straight away, more people walking in mentioning the promotion. They love that we find the right audience, and that they can run a different promotion around every store.

We handle everything, getting your ad made, the targeting, the campaign and the reporting. We have managed more than $21.6 million in ad spend, and we run your campaigns from Adelaide, with no lock-in contracts.

Radio's reach, with targeting and proof radio never had.

"Matt and his team are total professionals. Prompt service, great feedback and communication. I recommend Matt to anyone wanting great results from their digital marketing."

David Byrnes

5 Years Running · Top THREE Best Rated in Adelaide

Better than radio, by far.

Spotify gives you radio's reach with targeting and reporting radio never had. You pay for the right listeners, not a whole station.

Targeting down to the suburb.

We target by demographic, music, podcast, mood and location, right down to the suburbs around your stores, so your ad reaches the right ears.

We get your ad made.

No finished ad? We guide you to the right option, your own audio, Spotify's free voiceover tool, or a professionally produced ad through our audio partner.

Proof it worked.

We report listens, completed plays and reach, so you finally have real data on your audio advertising, not guesswork.

A local Adelaide team.

Your Spotify advertising is planned and managed by our team in Adelaide, backed by more than $21.6 million in managed ad spend.

YOUR NEXT STEP

Ready to make your audio advertising actually accountable?

Book a free strategy call and we will review your goals, build you a tailored Spotify advertising plan, and show you exactly what is possible for your business. No lock-in contracts, no obligation.

Book a Free Strategy Call Call 08 8121 5844

WORKING WITH US

Working with Digital Marketing Adelaide on Spotify.

Let's get your brand heard by the right people.

Book your free strategy call with our Adelaide team.

Book a Free Strategy Call→

Or call us on 08 8121 5844

Matt Williamson, Founder and Managing Director of Digital Marketing Adelaide, in a blue blazer framed by a blue circular glow

What Our Clients Say

Trusted by Adelaide businesses since 2016

These are Google reviews from Adelaide business owners we have worked with on Spotify advertising and wider digital marketing since 2016.

"We have been very happy with their service and the results we have seen from our social media campaigns, not only across the Adelaide Strikers but across our Community Cricket Department. Digital Marketing Adelaide will always work through a solution to service us to the best of their ability."

Lucy Franklin, Adelaide Strikers / SA Cricket Association

"Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended."

Alan Branch, Driving Miss Daisy

"I had an amazing session with Matt! He went through all aspects of Meta Ads with me and explained everything clearly and thoroughly. He was incredibly patient, especially with me being fairly new to the field. I came away feeling much more confident and informed."

Christine Loprete

"We cannot be more happier than to have dealt with Matt from Digital Marketing. He made our business transition to social media a breeze. His expertise and professionalism was unbelievable and always available to answer any questions we have."

Nick Boffa

"Matt and his team have helped us grow our business into new territory. I can highly recommend his company. Digital Marketing Adelaide are clever at what they do."

Penny Riggs

"They have been professional and have heard and acted on our queries and concerns in a timely fashion to continually achieve a desirable result for us. A great team to work with and learn from."

Patrick Carbone, Inertia Health Group

Let's get your brand heard across Adelaide

Complete the form and leave the rest to your Spotify advertising team in Adelaide.

Request your free Spotify advertising strategy call

No lock-in contracts Local Adelaide team Plain English advice

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Full-service digital marketing.

Digital Marketing Consultation

Spotify advertising in Adelaide, the smarter way to be heard .

Think radio, but the ad reaches the right ears.

A brand play that actually reaches your people.

The full ad, every time

Targeting radio can only dream of

Down to the suburb

Retargeting, on audio

A genuine brand builder

Already everywhere you go

Everything you wanted from radio, done better .

Three easy ways to get your Spotify ad made .

Supply your own

Spotify's free voiceover tool

Professionally produced

A retailer who left radio and never looked back.

Your Spotify campaigns, handled end to end .

Getting your ad made

Audience and suburb targeting

Campaign setup and promotions

Reporting and optimisation

Spotify advertising in Adelaide, explained .

Why Adelaide businesses choose Digital Marketing Adelaide for Spotify advertising.

We make audio advertising actually accountable.

Better than radio, by far.

Targeting down to the suburb.

We get your ad made.

Proof it worked.

A local Adelaide team.

Ready to make your audio advertising actually accountable?

Working with Digital Marketing Adelaide on Spotify .

Let's get your brand heard by the right people.

Trusted by Adelaide businesses since 2016

Let's get your brand heard across Adelaide

Request your free Spotify advertising strategy call

Spotify advertising in Adelaide, the smarter way to be heard.

Everything you wanted from radio, done better.

Three easy ways to get your Spotify ad made.

Your Spotify campaigns, handled end to end.

Spotify advertising in Adelaide, explained.

Working with Digital Marketing Adelaide on Spotify.