A complete social media strategy your own team can run.

The Social Media Strategy is a one-time service where Digital Marketing Adelaide builds your complete social media plan and your team runs it. The Social Media Strategy includes your brand style guide, brand analysis and ideal customer avatar, brand voice, competitor analysis, content buckets, a bank of post ideas, a monthly content calendar, captions, hashtags, profile optimisation, KPIs and a growth roadmap. It is built for businesses that want to run their own social media with an expert plan behind them.

The Social Media Strategy includes everything your team needs to run your social media. That means a brand style guide and visual direction, your unique selling points, target audience and ideal customer avatar, your brand voice and values, competitor and account analysis, content buckets, content types and a bank of post ideas, a monthly content calendar and posting schedule, caption formulas, hashtags and profile SEO, KPIs to measure, and a three month growth roadmap.

The Social Media Strategy is a one-time fixed price of $2,990 plus GST. That covers your complete strategy, built specifically for your business, with no ongoing management fee. You keep the strategy and your team runs it. If you would prefer us to run your social media for you, we can manage it for the first three months and quote that separately.

The Social Media Strategy is for businesses that want to run their own social media but need an expert plan to follow. It is built so a business owner, an admin or support staff member, or an in-house marketer can pick it up and deploy it. If someone in your business can post, the strategy gives them everything they need to do it well and stay on brand.

You do not need to be a social media expert to use the Social Media Strategy, because it is written to be followed step by step. The content buckets, post ideas, calendar, captions and hashtags are all mapped out for you, so your team simply works through the plan. Clients regularly tell us it is the clearest and easiest social media plan they have ever followed.

Yes, if you would rather not run your social media yourself, Digital Marketing Adelaide can run it for you. Many businesses start with the Social Media Strategy, have us manage their social media for the first three months to get it off the ground, and then take it over in-house using the strategy as their guide. We are happy to quote the management separately.

No, Digital Marketing Adelaide does not only build social media strategies for Adelaide businesses. Adelaide is home and many of our clients are local, but the Social Media Strategy is a complete plan that works for businesses anywhere, because it is built specifically around your brand, your audience and your goals.

Most Social Media Strategies are completed within about two weeks of your strategy call. Digital Marketing Adelaide researches your brand, audience and competitors, then builds and writes your complete playbook. We will confirm the exact timeline for your business up front, and walk your team through the finished strategy so you can start straight away.

The Social Media Strategy is delivered as a clear, professional document your team can follow step by step, plus a walkthrough with our Adelaide team. It is written in plain English, not jargon, so a business owner, an admin or an in-house marketer can pick it up and use it immediately. It is yours to keep and refer back to for years.

The Social Media Strategy covers whichever platforms are right for your business, most often Facebook, Instagram and LinkedIn, and TikTok, Pinterest or YouTube where they suit your audience. Rather than spreading you thin, we recommend the platforms where your ideal customers actually spend their time and build the plan around those.

The Social Media Strategy gives you caption formulas, a big bank of specific post ideas mapped to your business, and an example month of content, so your team always knows what to write and post. Writing and designing every individual post month after month is part of our social media management service, which we can quote separately if you would prefer that done for you.

The Social Media Strategy is a one-time plan you own and your team runs, a fixed price with no ongoing fee. Social media management is where Digital Marketing Adelaide runs your social media for you every month, creating, scheduling, posting and reporting. Many businesses start with the strategy and move to managed services later, or have us manage the first three months, then take it in-house using the strategy as their guide.

That is a great head start. If you already have a brand style guide, Digital Marketing Adelaide builds your Social Media Strategy on top of it, so everything stays consistent with your existing brand. Where there are gaps for social specifically, such as content pillars, avatars or a posting rhythm, we fill them in as part of the strategy.