Bing Ads that reach the buyers your competitors miss.

Bing Ads, now called Microsoft Advertising, is the paid search platform that shows ads across Bing and the Microsoft search network. Bing Ads works much like Google Ads, you bid to appear when people search for what you offer, but it reaches a different audience at a usually lower cost per click. Digital Marketing Adelaide sets up and manages Bing Ads campaigns that turn that overlooked channel into quality leads.

Yes, Bing Ads is worth it for many businesses, and it is not an either-or choice with Google Ads. Bing reaches an affluent, older audience that Google alone misses, and because fewer advertisers compete there, the cost per click is usually lower. We often run Bing Ads alongside Google Ads to capture extra leads, and for one property developer it nearly doubled their monthly leads.

The Bing Ads audience tends to be older and more affluent than the broader Google audience, which for many businesses is exactly the customer worth paying to reach. Microsoft Advertising also reaches people through devices and platforms where Bing is the default search engine. Digital Marketing Adelaide targets that audience deliberately, so your budget reaches the buyers most likely to convert.

Yes, Digital Marketing Adelaide can run your Bing Ads alongside your Google Ads, and often that is the smartest approach. We can import and adapt your existing Google campaigns as a starting point, then tune them for the Bing audience, so you capture quality leads Google alone never reaches without doubling your workload. We can also run Bing as a standalone campaign if that suits you better.

Bing Ads usually has a lower cost per click than Google Ads because far fewer advertisers compete on it. Less competition means less bidding pressure, so the same click often costs less, which can bring your overall cost per lead down. Digital Marketing Adelaide uses that lower cost to stretch your budget further and win leads more efficiently.

No, we do not only manage Bing Ads for Adelaide businesses. Adelaide is home, but we run Microsoft Advertising for businesses across Australia, and we even have clients in the UK, New Zealand and Singapore. Paid search works wherever your customers are, so we manage Bing Ads campaigns nationally while giving every client the same local, hands-on service.

Bing Shopping Ads are product listings, with an image, price and store name, that appear at the top of Bing when someone searches for a product. They pull from a Microsoft Merchant Center feed, and because Bing has far less competition than Google, they can win online stores quality sales at a lower cost per click. We set up and manage Bing Shopping Ads as part of a full Microsoft Advertising campaign, and they pair naturally with your eCommerce SEO.

Bing Ads management is a monthly fee separate from your ad spend, and it depends on the size and complexity of your account. We recommend a management fee and an ad budget that work together for your goals, and quote it transparently in your free strategy call, with no lock-in and no hidden setup fees. For a full 12-month growth plan, see our Digital Marketing Consultation.

Bing Ads can start generating clicks and leads within days of going live, much like Google Ads. Microsoft's algorithm needs a few weeks to gather data and optimise, and performance keeps improving from there. We set clear expectations up front and report in plain English the whole way.

No, we do not lock you into long contracts. Because paid search platforms need time to optimise, we work to a short minimum term to get Bing Ads delivering real results, then clients stay with Digital Marketing Adelaide because the results keep them here. Many have been with us since 2016.

You get reporting written in plain English, not jargon. We can deliver daily, weekly or monthly Bing Ads reports and a live dashboard so you can check performance any time, and we meet with you regularly to walk through the results. Our belief is simple: if your accountant could not understand your report, it is not good enough.