What are Pinterest Ads?

Pinterest Ads, also called promoted pins, are paid ads that appear in people's Pinterest feeds and search results, built to reach users while they plan and search for ideas and products. Because Pinterest users are often in a buying mindset, Pinterest Ads can reach people with genuine purchase intent. Digital Marketing Adelaide plans, targets and manages Pinterest Ads for businesses across Australia.

How do Pinterest Ads work?

Pinterest Ads, or promoted pins, appear in people's home feed, search results and related pins, shown to the audience you choose by interest, keyword and behaviour. You set a budget and a goal, whether that is traffic, sales or awareness, and Pinterest delivers your pins to people who are planning and searching. Digital Marketing Adelaide plans the targeting, sets up the campaign and manages it so your budget works as hard as possible.

Is Pinterest good for advertising?

Pinterest is excellent for advertising for the right business, because its users come to plan and buy rather than just scroll. It works best for visual, inspiration led businesses like home and interiors, fashion, food, weddings, beauty, decor, DIY and ecommerce. Digital Marketing Adelaide will tell you honestly whether Pinterest suits your business before you invest.

What businesses work best on Pinterest?

The businesses that work best on Pinterest are visual and inspiration led ones, including home and interiors, fashion, food and recipes, weddings and events, beauty, decor, DIY and ecommerce. If people would plan or save your kind of product, Pinterest is likely a strong fit. Digital Marketing Adelaide helps you decide whether your business is one of them.

What Pinterest ad formats can I run?

Pinterest offers several ad formats, including standard image pins, video pins, carousel pins that show several images, and shopping or product pins that let people buy what they see. The right format depends on your goal and your products. Digital Marketing Adelaide chooses and builds the formats that suit your campaign and your audience.

Do I need to supply the images for Pinterest Ads?

You can supply your own imagery for Pinterest Ads, and if you need help with creative, Digital Marketing Adelaide can connect you with creators. Pinterest is a highly visual platform, so strong imagery matters, and we make sure your pins are built to perform. We then handle the strategy, targeting and campaign management around them.

How much do Pinterest Ads cost?

Pinterest Ads work to the budget you set, and what matters most is the return that budget delivers. Because Pinterest reaches people with high purchase intent, it can deliver strong value for the right business. Digital Marketing Adelaide manages your budget and targeting to get the most from every dollar.

Should I use Pinterest Ads or Meta Ads?

Whether you should use Pinterest Ads or Meta Ads depends on your audience and your goal, and it is not a case of one being better. Pinterest is ideal for reaching people while they plan and search with genuine purchase intent, particularly for visual and inspiration led businesses. Meta is ideal for reaching broad consumer audiences at scale. Digital Marketing Adelaide will look at your business honestly and recommend the right platform, or the right combination of platforms.

Do you create the content for Pinterest campaigns?

Yes, Digital Marketing Adelaide creates the content your Pinterest campaigns need. For most businesses that means strong product and lifestyle pins and, where it suits your goal, landing pages and follow up to convert the interest. A Pinterest campaign works on the strength of its creative and its offer, so we build that in rather than just running a plain promoted pin.

Can you do remarketing on Pinterest?

Yes, Digital Marketing Adelaide can run remarketing on Pinterest, and it is especially valuable here. Pinterest users often plan and research over a long period before buying, so remarketing keeps your brand in front of people who have already engaged with your pins until they are ready to act. We build remarketing into your campaign as part of the wider funnel.

How quickly do Pinterest Ads produce results?

Pinterest Ads can start producing results within the first weeks of a well built campaign, though because buyers often plan over time, the highest value opportunities tend to develop as your audience moves through research and toward purchase. What matters is a steady flow of quality enquiries, and Digital Marketing Adelaide focuses on building that consistency.

Do you only manage Pinterest Ads for Adelaide businesses?

Adelaide is our home, and Pinterest Ads Adelaide is a core part of what we do, but no, Digital Marketing Adelaide does not only manage Pinterest Ads for Adelaide businesses. Pinterest is a national and global platform, so we run campaigns for businesses right across Australia, while giving every client the same expert, hands-on service.

How is Pinterest Ads different from Google Ads?

Google Ads reach people who are actively searching for what you offer, while Pinterest Ads reach people who are browsing and planning with real purchase intent, often before they even start searching. For many visual and ecommerce businesses the two work well together, Google captures existing demand and Pinterest builds it among people who are deciding what to buy. Digital Marketing Adelaide runs both and will advise the right balance for your business.

Do you offer Pinterest Ads training?

Yes. Alongside managing campaigns, Digital Marketing Adelaide trains business owners and in-house marketers who would rather run Pinterest Ads themselves. We are trusted to train other marketers and even other agencies, so you learn from a team that does this every day. It is a good fit if you want to build the capability in-house with expert guidance.

4.9 stars

PINTEREST ADS ADELAIDE

Pinterest Ads in Adelaide that reach people planning to buy.

Pinterest is where people go to plan and dream, their next home project, outfit, event or purchase, with real intent to act. Digital Marketing Adelaide is a Pinterest advertising agency that builds campaigns to put your products in front of them at exactly the right moment.

An Adelaide agency, running Pinterest campaigns for businesses across Australia.

Book a Free Strategy Call → Call Us: 08 8121 5844

5 Years Running · Top THREE Best Rated in Adelaide

Pinterest interface displayed on laptop and mobile devices showing home decor and fashion content pins

The one platform people use to plan what they buy.

Most advertising interrupts people who are not thinking about buying anything. You catch them mid-scroll, mid-video, mid-something-else, and hope to pull their attention across. It is hard work, and a lot of budget goes to people who were never in a buying frame of mind.

On Pinterest, people are not killing time. They are planning what to buy next.

Pinterest is different. People come to it deliberately, to plan a renovation, a wedding, an outfit, a recipe or a purchase. They are in a buying mindset before your ad ever appears, which makes Pinterest one of the highest intent platforms there is, for the right business.

Digital Marketing Adelaide plans, targets and manages Pinterest campaigns that meet people in that moment. You supply the imagery, or we can connect you with creators, and we handle the strategy and the campaign. We are Adelaide based, working with businesses across Australia.

Pinterest tends to shine brightest in the home, fashion, food, wedding, beauty and decor niches, so we will tell you honestly whether it is the right platform for your goals, and pair it with Meta ads or another platform when it belongs alongside it.

Book a Free Strategy Call Call Us: 08 8121 5844

Planning

Where people go to plan what to buy

High intent

People are in a buying mindset before they see you

Niches

Home, fashion, food, weddings, beauty, decor and DIY

Discovery

People actively search Pinterest for ideas and products

Saved

Pins get saved and revisited, so your brand keeps working

"I highly recommend Digital Marketing Adelaide. We have been working with Matt, Simon and Andrew for a few years now and I have never been disappointed. They have loads of knowledge, keep us well informed, and are always making suggestions to keep our business moving forward."

Rhiannon Glover, Rowe Trading

WHY PINTEREST

Brilliant for the right business, and we will tell you honestly.

Pinterest is not for everyone, and a good agency says so. But for the right business, it reaches a motivated, high intent audience few platforms can match. Here is what makes it work, and who it works best for.

A buying mindset

People come to Pinterest to plan and buy, not just to scroll. That intent means your ad reaches people already leaning toward a purchase, which is rare and valuable.

Visual discovery and search

Pinterest is part search engine, part inspiration board. People actively search for ideas and products, so your pins get found by people looking for exactly what you offer.

Content that keeps working

Your pins keep resurfacing long after they are posted. Unlike a fleeting feed post, they can bring people back to you over time.

Made for these businesses

Pinterest shines for home and interiors, fashion, food, weddings, beauty, decor, DIY and ecommerce. If your business is visual and inspiration led, this is your platform. If it is not the right fit, we will tell you.

PINTEREST BY THE NUMBERS

The Pinterest stats that change how you see it.

Pinterest is the most misunderstood platform in marketing. These numbers show why it is one of the most powerful for the right business.

97%

Of searches are unbranded

People are not searching for big names, which means new and smaller brands get discovered at the moment of intent.

2x

Higher purchase intent

Pinterest users show around twice the purchase intent of users on other social platforms. They are there to buy, not just browse.

70%

Of users are women

A largely female audience is exactly why home, fashion, beauty, food and weddings perform so strongly on Pinterest.

42%

Of users are Gen Z

Gen Z is Pinterest's largest and fastest growing group, so it reaches younger buyers too, not just an older audience.

2 weeks+

Pins keep selling

Around half of ad-driven purchases happen more than two weeks after first exposure, so your content keeps working long after it goes live.

High income

An affluent audience

Pinterest reaches a large share of high-income households, an audience with the budget to act on what they find.

Source: Pinterest Business, plus Sprout Social and Hootsuite 2026 reports.

HOW WE WORK

How Digital Marketing Adelaide runs your Pinterest ads.

Here is the process we follow to turn Pinterest into a source of high intent customers.

1

Strategy and audience

We map your goals and the audience worth reaching, by interest and by what they search for on Pinterest.

2

Creative and pins

You supply the imagery, or we connect you with creators, and we get your pins campaign ready and built to perform.

3

Build and target

We build the campaign, set the interest and keyword targeting, and launch with proper tracking in place.

4

Optimise and report

We manage budgets and bids, test and refine over time to keep your cost per result down, and report your results in plain English so you can see what your Pinterest spend delivers.

Why businesses choose Digital Marketing Adelaide for Pinterest ads.

THE DIFFERENCE

We only put you on Pinterest if it is right for you.

Plenty of agencies will run any platform you ask for and take the budget. We would rather be honest.

Pinterest is genuinely powerful for the right business, home and interiors, fashion, food, weddings, beauty, decor, DIY and ecommerce, because it reaches people who are actively planning to buy. For those businesses, few platforms match its intent. For others, we will tell you plainly that your budget is better spent elsewhere.

When Pinterest is right, we handle the strategy, targeting and management, and can connect you with creators for the imagery. We are an Adelaide agency with ten years in digital advertising, working with businesses across Australia, with no lock-in contracts. Pinterest is one channel of many. We also run SEO, AI Search, Google Ads and Meta Ads, so your marketing works together.

Honest advice first, then campaigns that perform.

"Matt and his team are total professionals. Prompt service, great feedback and communication. I recommend Matt to anyone wanting great results from their digital marketing."

David Byrnes

5 Years Running · Top THREE Best Rated in Adelaide

We pick the right platform.

Pinterest is not for every business. We will tell you honestly whether it suits your goals before you spend a dollar.

High intent audience.

Pinterest reaches people who are actively planning to buy, which is rare. We help you meet them at exactly that moment.

Built for visual brands.

If your business is visual and inspiration led, Pinterest is a natural fit, and we know how to make it perform.

Creative sorted.

You supply the imagery, or we connect you with creators, then we handle the campaign around it.

Adelaide based, Australia wide.

We run Pinterest campaigns for businesses right across the country from our Adelaide base, with no lock-in contracts and a team that does this every day.

YOUR NEXT STEP

Ready to reach people planning to buy?

Book a free strategy call and we will review your goals, build you a tailored Pinterest advertising plan, and show you exactly what is possible for your business. No lock-in contracts, no obligation.

Book a Free Strategy Call Call 08 8121 5844

PINTEREST ADS FAQ

Pinterest Ads in Adelaide, explained.

WORKING WITH US

Working with Digital Marketing Adelaide on Pinterest.

Let's build your Pinterest sales funnel.

Book your free strategy call with our Adelaide team.

Book a Free Strategy Call→

Or call us on 08 8121 5844

Matt Williamson, Founder and Managing Director of Digital Marketing Adelaide, in a blue blazer framed by a blue circular glow

What Our Clients Say

Trusted by Australian businesses since 2016

These are Google reviews from Australian business owners we have worked with on digital marketing and advertising since 2016.

"We have been very happy with their service and the results we have seen from our social media campaigns, not only across the Adelaide Strikers but across our Community Cricket Department. Digital Marketing Adelaide will always work through a solution to service us to the best of their ability."

Lucy Franklin, Adelaide Strikers / SA Cricket Association

"Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended."

Alan Branch, Driving Miss Daisy

"I had an amazing session with Matt! He went through all aspects of Meta Ads with me and explained everything clearly and thoroughly. He was incredibly patient, especially with me being fairly new to the field. I came away feeling much more confident and informed."

Christine Loprete

"We cannot be more happier than to have dealt with Matt from Digital Marketing. He made our business transition to social media a breeze. His expertise and professionalism was unbelievable and always available to answer any questions we have."

Nick Boffa

"I've been dealing with Digital Marketing Adelaide for almost two years now and have no hesitation in recommending them to others. They helped with my Google Ads and social media, and provided other marketing advice along the way. Honest, punctual and professional."

Michael Demchenko, Refresh Group

"They have been professional and have heard and acted on our queries and concerns in a timely fashion to continually achieve a desirable result for us. A great team to work with and learn from."

Patrick Carbone, Inertia Health Group

Let's see if Pinterest is right for you

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