DMA WISE™ is our proprietary methodology: Web, Intelligence, Strategy, Execution. We look at your whole web presence, gather market, audience and competitor intelligence, build the strategy from that evidence, then map the execution. Every Website Audit and Strategy runs on WISE™.

4.9 stars

WEBSITE AUDIT AND STRATEGY

A complete website audit and strategy you can act on.

Q: What is a website audit?

A website audit is an expert review of your website: how it is built, how it performs, how people use it, and how it shows up on Google and in AI search. It finds what is working, what is losing you enquiries, and what to fix first. Ours is delivered as a clear, jargon-free report with a prioritised action plan.

Q: What is the Website Audit and Strategy from Digital Marketing Adelaide?

It is a complete audit and strategic plan for your existing website, built by our senior Adelaide team and powered by DMA WISE™. It covers a full website audit, avatar mapping, conversion psychology, competitor research, a conversion and UX review, and an SEO and AI search audit. You receive a clear, jargon-free report with a prioritised roadmap, plus a kick-off meeting and a report walkthrough.

Q: What is included in the Website Audit and Strategy?

Full website audit, avatar and audience mapping, conversion psychology review, competitor research, conversion and UX audit, and SEO and AI search audit. All delivered in one report with clear priorities and step-by-step recommendations, plus two meetings (kick-off and report walkthrough).

Q: How much does the Website Audit and Strategy cost?

$1,650 plus GST, one-time. You pay once, with nothing ongoing. If you later want us to implement the changes or rebuild the site, we quote that separately.

Q: How long does it take?

5 to 10 business days from your kick-off meeting to your report.

Q: Is a website audit worth it?

If you are about to rebuild, redesign, or spend more on ads, yes. For a one-time fee you get an expert diagnosis of everything holding your site back and a clear plan of what to fix first, so you invest in the right changes instead of guessing.

Q: How is a website audit different from a website strategy?

A website audit tells you what is wrong and what is working. A website strategy tells you what to do about it. Our service gives you both: the full diagnostic and a prioritised roadmap you can act on.

Q: What is the difference between this and Conversion Rate Optimisation?

The Website Audit and Strategy looks at your whole website: structure, SEO, AI search, brand, UX and conversion. Conversion Rate Optimisation focuses only on turning existing traffic into enquiries. If you want direction across the whole site, start here. If you already have traffic but low conversion, our CRO service may suit better, and our team will point you to the right one.

Q: Who is the Website Audit and Strategy for?

Service businesses that know their site could be doing more, eCommerce businesses with conversion issues, and any business planning a rebuild who wants the strategy locked before the build. It works on any platform: WordPress, Shopify, Wix, Squarespace, or custom code.

Q: Do I have to implement the changes myself?

No. Implement it yourself using the clear, jargon-free recommendations, hand the report to your developer, or bring us in to implement it. You own the report either way.

Get expert eyes on the website you already have. Our Website Audit and Strategy is a full diagnostic of your current site: what is working, what is costing you enquiries, and exactly what to fix, delivered as a clear report you can act on.

Every page audited, every conversion mapped, one clear plan to act.

Book Your Website Audit and Strategy → See Pricing →

5 Years Running · Top THREE Best Rated in Adelaide

A collection of professional digital marketing audit and website strategy guide documents spread out, including website overview, technical audit, and SEO content strategy pages.

All the expertise of a website agency, without the rebuild.

Not every business needs a rebuild. Sometimes what you already have just needs the right eyes on it. The skills, the tools, the psychology, and the AI search knowledge that go into a great website. Applied to yours, without the cost or disruption of starting over.

A website that is audited beats one that is assumed. An expert assessment is what turns an ordinary site into an asset that converts.

The Website Audit and Strategy solves that. We do the part that takes real expertise, drawing on 94+ years of combined marketing experience across our Adelaide team. Full analysis, avatar mapping, psychology review, competitor research, a conversion audit, and a SEO and AI search audit. Then we hand it all over in a clear, jargon-free report anyone can act on, plus a face-to-face or online walkthrough with our team.

We are not just consultants. We are the Adelaide agency that builds and optimises websites every day, and our recommendations are grounded in what we know works in the real world. You get agency-grade expertise, with nothing ongoing behind it.

You pay once. Use the report to make the changes yourself, hand it to your developer, or come back to us to implement the recommendations. You are in complete control of who does the work.

Get Your Website Audit → Call Us: 08 8121 5844

$1,650

Plus GST, one time, for your full website audit and strategy

10+ hours

Of deep analysis and reporting

5-10 days

From booking to PDF report

2 meetings

Kick-off and report walkthrough

DMA WISE™

Powered by our intelligence ecosystem

"I've been dealing with Digital Marketing Adelaide for almost two years now and have no hesitation in recommending them. Their marketing advice has been honest, punctual and professional."

Michael Demchenko · Refresh Group

WHAT YOU GET

A complete website audit and roadmap, built for your business.

The Website Audit and Strategy is not a generic checklist. It is a full audit built specifically for your website, powered by DMA WISE™. Here is exactly what is in the PDF.

Full website audit

A complete audit of your current website. Structural analysis, technical issues, content review, and every area that is holding your site back from performing.

Avatar mapping

We identify exactly who your website should be speaking to. Their goals, their objections, and the words they actually use when they search.

Conversion psychology review

We analyse your website through the lens of behavioural science and conversion psychology, including Google's Messy Middle research. We show you exactly what is helping and what is hurting.

Competitor research

A deep dive into who is ranking, why they are winning, and what your website needs to do to compete. Real competitors, real analysis.

Conversion and UX audit

How people navigate your site today. Where they drop off. What is stopping them from converting. Mobile first, thumb-friendly, decision-fast.

SEO and AI search audit

How your site currently performs on Google and how it appears in AI search engines like ChatGPT and Perplexity. This is table stakes in 2026.

Clear, jargon-free report

Everything we find, explained simply and delivered as a clean report anyone in your business can read and act on. No jargon, just clear next steps.

Prioritised action roadmap

Recommendations ranked by impact and effort, so you know exactly what to tackle first. Use it yourself, hand it to a developer, or let us implement it for you.

Face-to-face or online walkthrough

We walk you and your team through the full report in person or online, so every recommendation and priority is clear before you act.

WHY IT PAYS OFF

Why a documented strategy beats winging it.

A plan you own changes how your whole website works. Here is what our clients get out of it.

Own it forever

Your audit and roadmap are yours to keep. Pay once and use them for years, with no ongoing agency fee eating into your budget.

Your budget goes on fixes

You pay once for the audit and strategy. Your money goes into improving your website, not an ongoing agency fee.

Clarity that compounds

A clear ranked roadmap means you fix the right things in the right order — and that clarity quietly turns a website into a real business asset.

Hours back every week

No more guessing what is wrong or why. The issues, the priorities and the next steps are already mapped out for you.

Confidence for your team

Anyone can pick up the report and act on it, so your website stops depending on one person or one lucky guess.

Built to grow

Clear priorities and a step by step roadmap mean you always know the next move, not just this month's change.

OUR WEBSITE AUDIT AND STRATEGY FRAMEWORK

A proven framework refined over years to develop the best website
strategy for you.

If your goal is a website your own team can run with confidence, this is where it all comes together. Over years of building website strategies for Adelaide businesses, we have refined our framework until it consistently delivers a clear plan anyone can follow.

It starts with your audience. We map exactly who your ideal customer is, understand the intent behind their visits, and study what is working for your competitors. From there we audit every page, set your core message, and make sure each section has one clear job to do.

The difference is in the documentation. We get the direction and priorities down on paper so anyone can keep your website on track, with clear KPIs and a roadmap to follow. It is why a Digital Marketing Adelaide audit and strategy gives you direction, not guesswork.

You walk away with a clear, actionable plan that turns your website into your hardest-working salesperson.

Book Your Website Audit and Strategy Call Us: 08 8121 5844

10 years Building websites in Adelaide

2 weeks From brief to complete roadmap

Map the avatar

We define exactly who your ideal customer is before we look at a single page. Everything speaks to them.

Audit the current site

We review every page, layout and message to see exactly where the gaps and opportunities are.

Research the competitors

We study what is working in your market so your website stands out, not blends in.

Map the user journey

We trace how a visitor flows from first click to enquiry and find exactly where they drop off.

Reinforce the message

We define the tone, positioning and calls to action every page will use to convert.

Set the conversion actions

We document what every page should do and the clear next step that turns a visitor into an enquiry.

KPIs, growth and a roadmap

We set what to measure, the changes to build and a step by step plan to execute and grow.

HOW IT WORKS

From enquiry to a plan you can act on.

The Website Audit and Strategy is simple. We do the expert work, you get the PDF report. Here is how it goes.

01

Kick-off meeting

We meet with you (in person or online) to understand your business, your goals, your audience, and your current website performance.

02

The DMA WISE™ Assessment

Our team spends 10+ hours running your website through the full DMA WISE™ methodology. Audit, avatar, psychology, competitors, conversion, and AI search.

03

Report walkthrough

We deliver the PDF report and walk you through every recommendation, priority, and next step. In person or online. 5 to 10 business days from kick-off.

04

You choose what happens next

Implement it yourself, hand it to your developer, or come back to us to build. You own the report. You control the next move.

ONE SIMPLE PRICE

Everything above: Built for your business

$1,650plus GST

One simple price. One complete audit and strategy, powered by DMA WISE™, delivered as a report, yours to keep and act on.

One payment, nothing ongoing

Built by our Adelaide team

10+ hours of expert analysis

Two meetings (kick-off and report walkthrough)

5 to 10 business days from booking to PDF

Yours to act on, hand over, or bring back to us

Book Your Website Audit and Strategy →

Looking for a new website? Digital Marketing Adelaide can design and build your new website.

THREE WAYS FORWARD

Three ways to grow. One obvious place to start.

You can wing it, get the plan, or have us run the whole thing. Most businesses start with the audit and strategy.

OPTION 1

Wing it

Do it yourself, no plan

Guess what your website is missing and hope it ranks
Copy a competitor and hope for the same results
Chase quick tactics with no strategy behind them
Lose months to trial and error

Cheap to start, expensive in wasted spend.

START HERE

OPTION 2

Website Audit and Strategy

Get the expert plan

A full diagnostic of your current website
A clear roadmap of what to fix, and in what order
Every improvement mapped to the best return
Yours to run in-house, or with us

Book Your Website Audit and Strategy →

The smart first move for any serious growth.

OPTION 3

We build it for you

Done for you, end to end

We design and build your new website
Built to rank on Google and AI search
A senior Adelaide team in your corner
You focus on the business, we handle the rest

See our website design →

When you want it built, not just planned.

WHO IT IS FOR

Built for businesses that want expert eyes before they build.

The Website Audit and Strategy is designed for businesses at three critical moments.

Service businesses

You know your website could be doing more, but you need expert eyes on exactly what to fix, in what order, and why.

eCommerce businesses

Your store is live but conversion is not where it should be. You need a clear diagnosis and a step by step plan to fix it.

Businesses about to rebuild

You are planning to rebuild your website. Get the strategy right first, then hand the WISE™ Report to any developer or agency to execute.

Works on any platform. WordPress, Shopify, Wix, Squarespace, custom builds. If your website is on the internet, we can assess it.

OUR IP

How WISE^™ builds a website strategy that works

Every Website Audit and Strategy runs on WISE^™, our four-part methodology. It is how we turn what we learn about your business into a plan you can act on.

01

W

Web

Look

Your entire web presence. Your site, your Google Business Profile, your reviews, your AI-engine visibility, your off-site mentions. Everything Google and AI engines see when they look for you.

02

I

Intelligence

Learn

Market, audience, competitor and AI-citation intelligence. Buyer avatars, buying psychology, competitor gaps, keyword landscape. What we learn about the terrain before we touch anything.

03

S

Strategy

Plan

The plan built from the intelligence. What to fix, what to build, what to prioritise, in what order. Every recommendation traceable back to evidence, not a template.

04

E

Execution

Do

The work itself. Content, schema, technical fixes, links, reporting, live dashboards. Delivered by our Adelaide team, or handed to yours to run.

"

Most agencies open with tactics. We open with intelligence. It is why we get results, and why our clients stay.

Why businesses choose Digital Marketing Adelaide for their Website Audit and Strategy.

THE DIFFERENCE

A plan built to be used, written by a team that does this every day.

A Website Audit and Strategy is only worth what you can act on. Ours is built to be used: clear, prioritised, and written so anyone on your team can pick it up and run with it.

It is built by our senior Adelaide specialists, the same people who run SEO, Google Ads, Meta ads and websites for our clients every day. You get the thinking behind our biggest builds, focused entirely on your growth.

Because we work across every channel, nothing sits in a silo. We see where your SEO should support your ads, where your website is letting good traffic slip, and where a small shift in design or content changes everything. That whole-picture view is what most website audits and strategies miss.

We have been growing Australian businesses since 2016, across dozens of industries. We know what works, and we make it easy for you to put it into action.

Matt and the team at Digital Marketing Adelaide are by far the best. Their knowledge is just unbelievable and I have no hesitation in recommending them. If you want your company to grow, let these guys do the work for you.

Eric Farbrace, Australian Lawn Wholesalers

5 Years Running · Top THREE Best Rated in Adelaide

Built to be acted on

Every WISE™ Assessment is written by our Adelaide team specifically for your business. No generic templates. No cut-and-paste.

A complete diagnostic

Website audit, avatar mapping, psychology review, competitor research, conversion audit, and AI search assessment. All in one report.

Ten years in Adelaide

We have been growing Australian businesses since 2016, with the client stories to back it.

Powered by DMA WISE™

Web, Intelligence, Strategy, Execution. The same methodology we use to build websites that convert.

YOUR NEXT STEP

Ready to get a website plan your team can run?

Book your Website Audit and Strategy and we will audit every page, map your conversions, and show you exactly what to change to turn more of your traffic into enquiries. One payment, nothing ongoing.

Book Your Website Audit and Strategy Call 08 8121 5844

What Our Clients Say

Trusted by Adelaide businesses since 2016

These are Google reviews from Adelaide business owners we have worked with on website audits and wider digital marketing since 2016.

"We have been very happy with their service and the results we have seen from our social media campaigns, not only across the Adelaide Strikers but across our Community Cricket Department. Digital Marketing Adelaide will always work through a solution to service us to the best of their ability."

Lucy Franklin, Adelaide Strikers / SA Cricket Association

"Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended."

Alan Branch, Driving Miss Daisy

"I had an amazing session with Matt! He went through all aspects of Meta Ads with me and explained everything clearly and thoroughly. He was incredibly patient, especially with me being fairly new to the field. I came away feeling much more confident and informed."

Christine Loprete

"We cannot be more happier than to have dealt with Matt from Digital Marketing. He made our business transition to social media a breeze. His expertise and professionalism was unbelievable and always available to answer any questions we have."

Nick Boffa

"Matt and his team have helped us grow our business into new territory. I can highly recommend his company. Digital Marketing Adelaide are clever at what they do."

Penny Riggs

"They have been professional and have heard and acted on our queries and concerns in a timely fashion to continually achieve a desirable result for us. A great team to work with and learn from."

Patrick Carbone, Inertia Health Group

Your website, audited by the people who build them.

Book your Website Audit and Strategy and get a clear plan to turn more visitors into enquiries.

Book your website audit→

Or call us on 08 8121 5844

Matt Williamson, Founder and Managing Director of Digital Marketing Adelaide, in a blue blazer framed by a blue circular glow

WEBSITE AUDIT AND STRATEGY FAQ

The Website Audit and Strategy, explained.

What is a website audit?

What is the Website Audit and Strategy from Digital Marketing Adelaide?

What is included in the Website Audit and Strategy?

How much does the Website Audit and Strategy cost?

How long does it take?

Is a website audit worth it?

How is a website audit different from a website strategy?

What is the difference between this and Conversion Rate Optimisation?

Who is the Website Audit and Strategy for?

Do I have to implement the changes myself?

What is DMA WISE™?

Do you only work with Adelaide businesses?

Get your Website Audit and Strategy

Tell us about your website and we will get straight back to you with the details.

Enquire about your Website Audit and Strategy

Built by our senior Adelaide teamA complete audit and roadmapYours to keep and act on

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