What is Meta Ads Training?

Meta Ads Training is a hands-on session where you learn to run your own Facebook and Instagram ads, taught by an expert who runs them every day. In our Meta Ads Training you work on your own business and your own ad account, and you leave able to run your own campaigns. Digital Marketing Adelaide delivers this training in Adelaide and across Australia.

Who is the Meta Ads Training for?

Our Meta Ads Training is for business owners, marketers and staff, students and career changers, and whole teams, anyone who wants to learn to run Facebook and Instagram ads properly. Whether you are a complete beginner or already running ads and want to improve, the session is tailored to your level.

Do I need any experience to attend?

No, you do not need any experience to attend our Meta Ads Training. The session is tailored to your level, so whether you are a complete beginner or already running ads and want to improve, we meet you where you are. Everyone leaves with practical skills they can use straight away.

Is the training just for my team, or in a shared group?

Our standard Meta Ads Training is delivered for your team only, up to 4 people from the same business, so it is personal and tailored to you. We also offer bespoke team training for larger groups, which can be delivered at your workplace. You get real, individual attention either way.

How do you tailor the training to me and my business?

We tailor your Meta Ads Training using a short questionnaire we send before your session, which asks about your current skill level, your goals, what you want to achieve and your business. This means your training is built around you from the moment you arrive, with no wasted time on things you already know and every example relevant to your business. It is something most trainers do not do.

How much does the Meta Ads Training cost?

The Meta Ads Training is available in three options. The half-day session is $990 plus GST for up to 4 people, the full-day session is $1,790 plus GST and goes deeper into data and results, and bespoke team training is priced on enquiry. Digital Marketing Adelaide will help you choose the option that suits you.

What is the difference between the half-day and full-day training?

The difference between the half-day and full-day Meta Ads Training is depth. The half-day covers the hands-on essentials and gets you running real ads, while the full-day adds more skill-building exercises and a deeper focus on data, reading your stats and KPIs, understanding results and improving them. The full day suits people who want to go further into measuring and scaling.

What is included in the training?

Your Meta Ads Training includes a hands-on session on your own ad account, covering your customer avatar, targeting, retargeting, ad placements, creative, budgets and Meta's costly traps, plus how to use AI in your ads. The half-day includes refreshments and lunch, and wherever possible you leave with ads ready to go live.

Do you offer team or bespoke training?

Yes, Digital Marketing Adelaide offers bespoke and team training for larger groups. We tailor the agenda to your business and can deliver it at your workplace or ours, anywhere in Australia. Bespoke team training is priced on enquiry, so get in touch and we will build a session around your team's needs.

Do you offer Facebook ads training?

Yes, Facebook ads training is a core part of our Meta Ads Training. We cover Facebook Ads Manager, campaign setup, audience targeting, ad creative and reading your results, so you leave able to run your own Facebook ad campaigns with confidence. You can focus the session on Facebook specifically if that is your priority.

Do you offer Instagram ads training?

Yes, Instagram ads training is included in our Meta Ads Training, because Instagram runs on the same Meta system as Facebook. We show you how to create ads for the Instagram feed, Stories and Reels, reach the right audience, and make the most of Instagram's visual, discovery-led platform.

Do you teach Meta Ads Manager?

Yes, we teach you how to use Meta Ads Manager properly, the platform that runs both Facebook and Instagram ads. We show you how to navigate it, set up campaigns, manage budgets and bids, and avoid the costly default settings that catch most people out, so it stops feeling overwhelming.

Do you cover AI and other digital marketing?

Yes, our Meta Ads Training covers how to use AI to work faster and smarter in your advertising, and how Meta ads connect with the rest of your digital marketing, like SEO. We give you the joined-up picture, so you understand how your ads fit into your broader marketing, not just the ads in isolation.

How do I book, and how far ahead should I?

You can book your Meta Ads Training using the enquiry form, or call us to lock in a date. Because our workshops book out ahead, it is best to enquire early to get the date you want.

Where is the training held, and do you travel?

The Meta Ads Training is held at our office at 142 Melbourne St, North Adelaide, or online, and for team and bespoke sessions we travel across Australia to deliver on-site. Digital Marketing Adelaide runs sessions wherever suits you, whether that is our training room, your workplace, or over video.

What should I bring to the training?

Please bring your laptop and charger, as the session is hands-on and we work directly on your ad account. Have your Facebook and Instagram logins ready so we can set up and work on your real campaigns, and bring any existing ad data if you have it. A notebook is handy too. Everything else is provided.

Will I leave with ads ready to go live?

Yes, wherever possible you will leave our Meta Ads Training with ads ready to go live. The session is hands-on and we build real campaigns together on your account, rather than just talking theory. If you want to launch them, many attendees leave with ads ready to switch on.

4.9 stars

META ADS TRAINING (FACEBOOK & INSTAGRAM ADS) IN ADELAIDE

Meta Ads Training (Facebook & Instagram Ads) in Adelaide, from the expert who runs them every day.

Learn to run your own Facebook and Instagram ads in a hands-on session with Adelaide's flagship Meta ads trainer, tailored to your business. Roll up your sleeves, work on your real business, and leave with ads ready to go live.

"Real training, on your real ads, from someone who runs them every day."

See pricing → Make an enquiry

5 Years Running · Top THREE Best Rated in Adelaide

Five people in business casual attire seated at a conference table with laptops, food, and drinks during a meeting in a modern office

Learn Facebook and Instagram ads from someone who actually runs them, every single day.

Most Facebook and Instagram ads training is taught by people who read about ads, not people who run them. You leave with theory, a folder of slides, and no idea what to actually do on Monday morning. Meanwhile your budget keeps disappearing into ads that do not work.

You would not learn to drive from someone who has only read the manual. Meta ads are no different.

Our Meta Ads Training is different because you learn from the people who do this for a living. We run Facebook and Instagram ad accounts for businesses every day, across thousands of campaigns and millions of dollars in ad spend. We know exactly what works, what wastes money, and where Meta's booby traps are hidden, and we teach you all of it.

Your training is led by senior specialists at Digital Marketing Adelaide, most often by our founder Matt Williamson, Adelaide's flagship Meta ads trainer. It is hands-on and for your team only, so you work on your own business and your own ads, and you leave able to run them yourself.

Read Matt's bio → See prices →

$7.2M+

In Meta ad spend managed, and counting

10 years

Running Facebook and Instagram ads

Thousands

Meta ad campaigns run

Flagship

Adelaide's go-to Meta ads trainer

Hands-on

You work on your real ads, not slides

"

I had an amazing session with Matt! He went through all aspects of Meta Ads with me and explained everything clearly and thoroughly.

— Christine Loprete

WHAT YOU WILL LEARN

Everything you need to run Facebook and Instagram ads that work.

This is not a theory lecture. It is a practical, hands-on session where we build real ads on your real account. Here is what we cover.

Building your client avatar

Who you are actually talking to. We build a clear picture of your ideal customer, the foundation every good ad is built on.

Audience targeting and segmentation

How to reach the right people on Facebook and Instagram, and how to segment your audiences so your budget is never wasted on the wrong ones.

Retargeting

How to reconnect with the people who already showed interest, one of the most powerful and profitable parts of Meta advertising.

Ad placements and creative

Where your ads show, feed, Stories, Reels and more, and how to build creative that stops the scroll and earns the click.

Meta's booby traps

The costly mistakes and default settings Meta quietly leads you into. We show you exactly what to avoid, so you stop wasting money.

Bidding and budget strategy

How to set budgets and bids that get results, so every dollar works as hard as it can toward more leads, customers and sales.

We also teach you how to use AI in your advertising, and how Meta ads connect with the rest of your digital marketing, like SEO. And wherever possible, you will leave with ads ready to go live.

FACEBOOK AND INSTAGRAM, COVERED

Facebook ads training and Instagram ads training, in one session.

Meta owns both Facebook and Instagram, so our Meta Ads Training covers both platforms and the tools behind them. Whether you want to focus on one or master both, here is what that means for you.

Facebook Ads Training

If you want to learn Facebook ads specifically, we cover it in full, from setting up Facebook Ads Manager to building campaigns, targeting the right audience, writing ads that convert and reading your results. Facebook remains one of the most powerful advertising platforms for reaching customers, and you will leave knowing how to run it yourself.

Instagram Ads Training

Instagram ads run through the same Meta system as Facebook, and we show you how to use it to your advantage. You will learn how to create ads for the Instagram feed, Stories and Reels, how to reach the right audience, and how to make the most of Instagram's highly visual, discovery-led environment.

Meta Ads Manager Training

Meta Ads Manager is the platform that runs both Facebook and Instagram ads, and it can be overwhelming at first. We teach you how to navigate it with confidence, set up campaigns properly, manage budgets and bids, and avoid the costly default settings that catch most people out.

Focus on one platform or learn them all, the session is tailored to what your business needs most.

TAILORED TO YOU

Your training is tailored to you and your business.

Most training is one-size-fits-all. You sit through generic slides, half of which do not apply to your business. We do the opposite. Before your session, we send you a short questionnaire to learn exactly who you are and what you need.

That means when you arrive, your training is already shaped around your business, your goals and your current skill level. No wasted time on things you already know, no generic examples, just relevant, practical training built for you. It is a simple step that makes a world of difference, and it is something most trainers simply do not do.

Your current skill level

So we pitch the session exactly right, whether you are a beginner or already running ads.

Your goals

So we focus on what you actually want to get out of the training.

What you want to achieve

So every part of the session moves you toward a real outcome for your business.

Your business

So every example and every ad we build is relevant to you, not generic.

Genuinely tailored training, before you even walk in the door.

INSIDE THE SESSION

Roll up your sleeves and work on your own business.

A business presenter in a dark suit explains Meta Ads strategy to an audience wearing blue shirts seated in front of a large projection screen.

Business team meeting in conference room with woman presenting at screen while colleagues sit at table with food and laptops

Team of professionals working at a wooden table with laptops, food, and drinks, with a monitor displaying spreadsheets on the wall above

Our Meta Ads Training is genuinely hands-on. You bring your laptop and your business, and we work side by side on your actual ad account, building and refining real campaigns. Because we already have your questionnaire answers, we hit the ground running, working on what matters most to your business from the start. It is relaxed, practical and tailored to you, no death by slideshow, just real work on your real ads, with an expert beside you the whole way. Most people leave having built ads that are ready to launch.

What to expect

For your team only, hands-on, and completely tailored to your business
We work on your real ad account, not hypothetical examples
You choose the focus, whether that is your first ad or scaling what you already run
Relaxed and jargon-free, ask anything, no question is too basic
Bring your laptop and your logins, and leave with real campaigns built
Refreshments and lunch provided, so you can focus on the work

"Our small business recently went into their office for a hands-on training session, which was excellent and the team was friendly and really knowledgeable. We now have a much better understanding of what creative marketing can do for our business thanks to Matt."

Bryce Hickman

WHO IT IS FOR

Built for anyone who wants to master Meta ads.

Business owners

You want to run your own Facebook and Instagram ads with confidence, instead of guessing or paying someone else forever. We give you the skills to take control.

Marketers and staff

You manage marketing for a business and want to sharpen your Meta ads skills with expert, hands-on training tailored to real campaigns.

Students and career changers

You want to get into digital marketing and Meta ads is a genuine, in-demand skill. Learn it properly from someone who does it every day.

Teams

Want your whole team trained? Our bespoke and full-day options are built for groups, and we can come to you anywhere in Australia.

WHY LEARN FROM US

You are learning from people who run millions in Meta ads.

Anyone can teach you which buttons to press. Very few can teach you what actually works, because very few actually do this at scale. We run Facebook and Instagram ad campaigns for businesses every day, across hundreds of campaigns, thousands of clients over the years, and more than $7.2 million in Meta ad spend.

That means you are not learning theory from a textbook. You are learning the real strategies, the shortcuts and the expensive mistakes to avoid, from people who have made and fixed them all. Before your session even begins, we send you a short questionnaire, so your training is built around your business, your goals and your skill level from the moment you walk in. Your training is led by senior specialists at Digital Marketing Adelaide, most often by our founder Matt Williamson, Adelaide's flagship Meta ads trainer.

Read Matt's bio →

Real experience

We run Meta ads every day, not just teach them.

$7.2M+ managed

More than $7.2 million in Meta ad spend, and counting.

We know the traps

We have made and fixed the expensive mistakes, so you do not have to.

Led by Matt

Learn personally from Adelaide's flagship Meta ads trainer.

5-star rated

Consistently 5-star reviews across Google, trusted by Adelaide businesses.

"

Matt recently hosted our team for Social Media Training and truly gave us a fantastic afternoon! His knowledge and skill therein is top-drawer. By the end of the session our Facebook page was launched and busily accumulating "Likes". Plus, we were equipped with the knowledge of various on-line programs to help us create our own pages, in-house. Would highly recommend Digital Marketing Adelaide to any Individual or Business looking to launch or enhance their Social Media presence.

— Colin Hall

WHAT PEOPLE SAY

Trusted by Australian businesses, and rated 5 stars.

"He went through all aspects of Meta Ads with me and explained everything clearly and thoroughly. He was incredibly patient, especially with me being fairly new to the field. I came away feeling much more confident and informed."

CL

Christine Loprete

"Our team recently attended Matt's workshop and loved it. The workshop showed practical ways to use AI to streamline our processes and save time. Matt's insights were clear, actionable, and relevant to real-world business applications. We left inspired and ready to implement."

TS

T Squared Construct

"As someone who runs a small business that doesn't have an endless marketing budget, having a half day training session with social media experts was invaluable. I walked away with strategies and tactics that I can implement myself."

RJ

Rob Jordan, Capri Theatres

"I had an excellent experience with Digital Marketing Adelaide. Their training course was incredibly informative and well-structured. They spent most of the day teaching me strategies that I've already started implementing in my business."

CG

Craig Gillman, Gillman Roofing

"I spent a day with Matt learning about Meta ads and found it extremely valuable."

BD

Brada Dewar

"Our small business recently went into their office for a hands-on training session, which was excellent and the team was friendly and really knowledgeable. We now have a much better understanding of what creative marketing can do for our business thanks to Matt."

BH

Bryce Hickman, Beyond Plumbing Solutions

TRAINING PACKAGES

Choose the training that suits you.

Every session is hands-on and tailored to your business. All prices are plus GST.

Half-Day

$990 plus GST

The hands-on essentials, on your real ads.

Up to 4 people
For your team only, with our expert trainer
Build real ads on your own account
Covers avatar, targeting, retargeting, placements, budget and Meta's booby traps
Learn to use AI in your ads
Leave with ads ready to go live
Refreshments and lunch included

Book Now → or make an enquiry

"Having a half day training session with social media experts was invaluable."

Rob Jordan

Full-Day

$1,790 plus GST

Everything in the half-day, plus data, results and deeper skills.

Everything in the half-day
More hands-on skill-building exercises
How to read and interpret your stats and KPIs
Understanding results and how to improve them
Deeper strategy and scaling
More time on your real campaigns

Book Now → or make an enquiry

"I spent a day with Matt learning about Meta ads and found it extremely valuable."

Brada Dewar

Corporate & Team Meta Ads Training

Enquire

Corporate Meta ads training for larger groups, on-site anywhere in Australia.

For bigger groups and full teams
Tailored agenda to your business
Delivered at your workplace or ours
Available across Australia

Enquire About Team Training →

"Our team loved it. He offers one-on-one workshops for teams, which was the main reason we chose his session."

T Squared Construct

Every session is fully tailored to you from a pre-workshop questionnaire, whichever option you choose.

Our Facebook Ads/Instagram Ads workshops in Adelaide book in advance, so early enquiries are best.

META ADS TRAINING FAQ

Meta Ads Training in Adelaide, explained.

ABOUT THE TRAINING

PRICING AND PACKAGES

WHAT YOU WILL LEARN

BOOKING AND LOGISTICS

Also available: Marketing keynotes and speaking

Matt Williamson also delivers keynote presentations at conferences, franchise conventions and industry events, on Meta ads, AI in marketing, and where digital search is heading next.

Learn About Keynotes →

ENQUIRE NOW

Enquire about Meta Ads Training

Fill out the form and we will get back to you within one business day.

Send us a training enquiry

5-star Google rated Specialists who use the tools every day Tailored to your team

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Digital Marketing Consultation

Meta Ads Training (Facebook & Instagram Ads) in Adelaide, from the expert who runs them every day .