AUSTRALIAN KEYNOTE SPEAKER
Matt Williamson delivers grounded, practical keynotes at conferences, industry events and team days across Australia, on AI productivity, the shift from SEO to AI search, and what actually works in marketing in 2026. 30 years of marketing strategy behind every talk.
Keynotes, workshops and panel appearances. Booked by conferences, associations, corporates and franchises.
5 Years Running · Top THREE Best Rated in Adelaide
"AI is the biggest shift marketing has seen in a generation, and Australian businesses have a rare window to get ahead. That is what I speak about."
Matt is an entrepreneur, digital strategist and AI trainer who has spent 30 years in marketing strategy, the last 10 years building digital agencies and AI-driven online businesses across Australia. His current ventures include Digital Marketing Adelaide, several other agencies, and a growing portfolio of AI-driven online businesses.
Matt started in Adelaide advertising in 1996, then spent 11 years in London in investment research and investment strategy, covering FX, shares, commodities and real estate across the UK, Europe, Scandinavia and Russia. His institutional client portfolio during that career included Goldman Sachs, Morgan Stanley, JP Morgan, Accenture and AMP, alongside dozens of other banks, asset managers and consultancies. He returned to Adelaide in 2016 and has been building businesses here ever since. MBA from London Business School.
On stage, Matt speaks from lived experience, not theory. His keynotes are shaped by the AI tools he uses daily, the AI-driven businesses he runs, the campaigns his agency delivers, and 30 years of marketing strategy across four decades of change. Grounded, practical, useful the next morning. Popular topics recently include:
"I don't just talk about AI. I run businesses that depend on it every day. That practical lens is what makes my keynotes different."
Matt Williamson, founder of Digital Marketing Adelaide
SIGNATURE TALKS
Choose one of Matt's signature talks below, or brief him for a bespoke keynote built around your event's theme.
Practical AI productivity for busy teams.
The most common outcome from Matt's AI keynotes is a team that quietly buys back a day a week. Some buy back two. This is a grounded, practical keynote on the AI workflows that make that possible, drawn from the AI-driven businesses Matt runs himself. No theory, no slideware, just the tools and habits that turn a five day week into seven days of output.
Enquire about this talkHow to show up in Google AI Overviews and ChatGPT.
Your customers are not just Googling you anymore. They are asking ChatGPT, Claude and Google's AI Overviews, and getting answers without ever visiting a search results page. Matt breaks down the new rules of search, and shows Australian businesses exactly how to show up in AI answers before their competitors catch up.
Enquire about this talkSix ways to get chosen over your competitors.
Google's own research shows buying decisions are no longer linear. Customers loop through a messy middle of exploration and evaluation, sometimes for weeks, before they choose. Matt breaks down the six behavioural heuristics that actually decide who wins in that messy middle, and how Australian businesses can shape their marketing to get chosen more often.
Enquire about this talkGrabbing attention when everyone has got AI.
Everyone has AI now, so most content is starting to look and sound the same. That makes standing out harder, and more important, than ever. Matt's signature talk on grabbing attention, refreshed for 2026, covers what actually stops the scroll on Meta, TikTok, LinkedIn and beyond, when the algorithm and the audience have both changed.
Enquire about this talkEvery keynote can be extended into a half day workshop, a full day training, or panel moderation for the same event. Ask when you enquire.
BESPOKE KEYNOTES
Every event has its own theme, audience and goals. Matt regularly builds bespoke keynotes for conferences, associations and franchise events on themes his signature talks do not cover, from AI for a specific industry to leadership in an AI-first world.
Enquire about a bespoke keynoteAI AND PRODUCTIVITY
DIGITAL MARKETING
BUSINESS AND STRATEGY
If your event's theme is not here, brief Matt and he will build a keynote around it.
ON STAGE
FOUNDER, OPERATOR, DIGITAL ENTREPRENEUR
Matt is the founder of Digital Marketing Adelaide, several other Australian digital agencies, and the operator behind a portfolio of AI-driven online businesses. He has personally built over 70 AI automations across his own companies and for clients, and deployed more than 25 AI voice agents into Australian workplaces. Every AI keynote Matt delivers is grounded in what he does every day, the tools, the workflows and the lessons from real operations, not theory or research.
Founder of Digital Marketing Adelaide and several other Australian digital ventures.
AI automations built and running across Matt's businesses and for clients.
Deployed into Australian workplaces to answer calls, handle enquiries, and never miss a lead.
Building digital agencies and AI-driven online businesses since returning to Adelaide.
Marketing strategy career across Adelaide, London and back.
Total client ad spend managed across Matt's agencies since 2016.
WHO BOOKS MATT
Matt is booked across four main event categories.
Corporate teams book Matt as a keynote for annual conferences, industry days and leadership offsites. Most often on AI productivity, or the shift from Google to AI Search.
Peak bodies and industry associations book Matt to help their members understand AI, how buying decisions actually happen, and how to get found in AI Search. Practical takeaways, not theory.
Franchise networks bring Matt into their national and state conferences to give franchisees practical AI and marketing tools they can apply in their own locations the following week.
Businesses book Matt as a keynote plus workshop combination for team offsites, so the audience hears the ideas and then gets time to apply them together.
Not sure which fits your event? Enquire with Matt and he will shape the session around your audience.
WHERE MATT SPEAKS
Matt speaks nationally. Most of his keynotes are delivered in Sydney, Melbourne and Brisbane, but he also travels regularly to Perth, Hobart, Canberra and regional Australia. Virtual keynotes are also available for hybrid and remote events.
International bookings considered on a case by case basis. Get in touch to discuss.
TESTIMONIALS
From a keynote booking
“Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended.”
Allan Branch
CEO, Driving Miss Daisy
Delegate feedback from workshops and training
The clients below attended Matt's training sessions and workshops. Their feedback speaks to the same practical, hands on delivery Matt brings to every keynote.
“Matt provided me with an individualised workshop that was dynamic, engaging and delivered exactly the information I needed.”
Emma Eckersley
Integrative Health Solutions
“Their training course was incredibly informative and well-structured. They spent most of the day teaching me strategies I have already started implementing in my business.”
Craig Gillman
Gillman Group
BOOKING FAQ
Matt speaks on AI productivity, GEO (Generative Engine Optimisation), the messy middle of modern buying decisions, and stopping the scroll in an AI-first world. His four signature keynotes cover these topics in depth, and he also delivers bespoke keynotes built around your event's theme.
About Matt's talks
Logistics and travel
Booking and fees
ENQUIRE
Tell us about your event and we will come back to you within one business day.