About Matt Williamson
Founder, operator and digital entrepreneur. Matt has spent 30 years in marketing strategy across Adelaide, London and back, and enjoys teaching teams and businesses what he has learned along the way.
"Still learning. Still curious. Still tinkering."
5 Years Running Β· Top THREE Best Rated in Adelaide
Certified Google experts with proven managed spend, advanced product training, and direct access to Google support.
Officially recognised by Meta for high ad quality, consistent campaign performance, and advanced platform expertise.
Recognised expertise in LinkedIn advertising for enterprise B2B marketing and professional lead generation.
CAREER
"The team you build is the company you build."
"The best AI use case in your business is probably one you haven't imagined yet."
"The highest leverage tool a business owner has today is not AI itself, but what AI lets you stop doing."
Matt is Adelaide's face of AI Search. He is the founder of Digital Marketing Adelaide and multiple other Australian digital agencies, and the operator behind a portfolio of AI-driven online businesses. Matt has spent 30 years in marketing strategy across Adelaide, London and back. That includes ten years in London institutional research covering clients such as Goldman Sachs, Morgan Stanley and JP Morgan, and an MBA from London Business School. Today he teaches teams and businesses what he has learned along the way.
"I'd rather show you 70 automations that are working in my own businesses than teach you AI from a slide."
Across every venture Matt has built, one thread runs through. He is comfortable being the guide, not the hero. His job is to hand the teams he works with the tools, the frameworks and the honest lessons he has learned from running his own businesses, then get out of the way.
SPEAKING
Matt speaks nationally on AI productivity, GEO (Generative Engine Optimisation), the messy middle of modern buying decisions, and stopping the scroll in an AI-first world. His talks are grounded in the businesses he actually operates, not theory or research.
"Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended."
Alan Branch, CEO, Driving Miss Daisy
TRAINING
Matt personally leads every workshop and training session Digital Marketing Adelaide delivers, from small-business owners learning AI for the first time to leadership teams and boards navigating AI governance. Every workshop is hands on, tailored to the team's real work, and grounded in the same tools Matt uses in his own businesses.
"We recently had our team come in for an AI training course and found it very informative. Matt was very knowledgeable and the course was well laid out, fun and interactive. Would recommend for anyone wanting to learn more about AI and how to integrate it into their business!"
Emma Curran
PRIVATE CONSULTING
For a small number of businesses each year, Matt takes on private consulting engagements. This is where a founder or leadership team wants direct access to Matt himself, working through AI automation, marketing strategy and business systems that need senior thinking. Fewer clients, deeper work, hands on. If you are running a business at scale and want Matt in the room rather than the team, this is the way in.
Who it's for:
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