SEO ROI Calculator for Leads

See what climbing the search results could add to your business. Enter three numbers you already know. No traffic data, no jargon.

"The maths every business owner should see before spending a dollar on SEO."

Built on real Google click-through data.

What is ranking higher actually worth?

Move up the search results and watch the leads follow. Drag the sliders to see your numbers.

Where do you rank now for a keyword? ?Google your main keyword in a private (incognito) window and count how far down your website appears. Skip the ads and the map results.

The dream position ?Where we aim to get you. The top four organic spots capture about two-thirds of every click on the page. Position 3

Top four is the goal. That's where two-thirds of clicks live.

Leads you get now (per month) ?Rough monthly enquiries: calls, form fills, emails. A gut-feel number is fine. 20

What a customer is worth ($) ?What an average customer is worth to you. Use the full job value, or lifetime value if they come back. $2,000

Of your leads, how many close (%) ?Of the enquiries you get, roughly what share turn into paying customers? 30%

Position 5 gets 5.1% of clicks. Position 3 gets 10.2%. That is 2.0x the traffic from that keyword.

Extra leads / month+20

Extra customers / month+6.0

Extra revenue / month$12,000

Extra revenue / year

$144,000

A guide, not a guarantee. This estimates the click potential of ranking higher for one keyword, using published average click-through rates. Real results depend on search volume, competition, and how many keywords you rank for.

Get my free ranking plan

Run an online store? This calculator is built for service and lead-based businesses. If you sell products online, use the SEO ROI calculator for e-commerce to see what ranking higher could add in orders and revenue.

See the e-commerce calculator

The click-through story

Why your position decides your traffic

The top of Google takes almost all the clicks. Position one earns about 39.8% of them. The top four together take roughly two-thirds. By position ten you are down to about 1.6%. That is why moving up even a few spots changes your lead flow so sharply.

Top four = about two-thirds of all clicks

39.8%

18.7%

10.2%

7.2%

5.1%

4.4%

3.0%

2.1%

1.9%

1.6%

1 2 3 4 5 6 7 8 9 10

Your position on Google

Picture 100 people searching for what you do. About 40 click the first result. By position ten, barely one or two get through.

Source: average organic click-through rates

Feedback from Australian businesses we have helped grow

What Australian businesses say

"We have been very happy with their service and the results we have seen from our social media campaigns, not only across the Adelaide Strikers but across our Community Cricket Department. Digital Marketing Adelaide will always work through a solution to service us to the best of their ability."

Lucy Franklin

Adelaide Strikers / SA Cricket Association

"Matt Williamson attended our national Driving Miss Daisy franchise conference. His informative presentation was practical and enabled our franchise network to have examples of how to achieve Google business recommendations. One week later we have seen a surge in Google reviews. Thank you Matt, you are highly recommended."

Alan Branch

Driving Miss Daisy

"I've been dealing with Digital Marketing Adelaide for almost two years now and have no hesitation in recommending them to others. They helped with my Google Ads and social media, and provided other marketing advice along the way. Honest, punctual and professional."

Michael Demchenko

Owner, Refresh Group

"They have been professional and have heard and acted on our queries and concerns in a timely fashion to continually achieve a desirable result for us. A great team to work with and learn from."

Patrick Carbone

Owner, Inertia Health Group

"Matt and his team have helped us grow our business into new territory. I can highly recommend his company. Digital Marketing Adelaide are clever at what they do."

Penny Riggs

Principal and Owner

"Matt and the team at Digital Marketing Adelaide are by far the best. Their knowledge is just unbelievable and I have no hesitation in recommending them. If you want your company to grow, let these guys do the work for you."

Eric Farbrace

Australian Lawn Wholesalers

Let's turn those numbers into real rankings

The calculator shows the opportunity. A quick, free consultation shows you how to get there, with a clear plan built around your business. No pressure, no jargon.

Full-service digital marketing.

Digital Marketing Consultation

SEO ROI Calculator for Leads

What is ranking higher actually worth?

Why your position decides your traffic

What Australian businesses say

Let's turn those numbers into real rankings