Social Media Strategy & Consultation
Instagram, Twitter, Facebook, SnapChat, LinkedIn Google +, YouTube, Pinterest and blogging. We offer complete management of all your social media accounts so you can focus on what you do best…
Social media is just that – social. It’s not a set-and-forget strategy. And like any communication, the most effective is two-way communication. This means that you need to engage with your audience… it’s not the number of likes and followers that make SM a viable marketing and lead generation strategy, it’s the creation of highly captivating, engaging content – stuff that gets people commenting, sharing and tweeting.
At Digital Marketing Adelaide, we have a social media savvy team that continues to create social engagement that works… your brand has the potential to be a problem solver, market leader, trusted authority and social influencer. Get a team behind you that’s on the pulse and can make a meaningful impact for you.
Whether it’s Google AdWords (PPC), Facebook Ads or LinkedIn you’re looking for a certain ROI. What works on one platform won’t necessarily (and usually doesn’t) work on another. You need to set a definite outcome that you want to achieve, know how each platform works and create accordingly. Sounds easy right? But what about your day-to-day business activities?
We’ve spend the last 20 years with our finger on the pulse and understand the nuances required to make sure that not only do your online advertisements work on reaching more people, but that they return increased sales leads and enquiries, which we confidently believe results in long term relationships with satisfied reoccurring customers.
Widely regarded as one of the most cost-effective and best forms of communication. Email marketing (eDMs) are highly effective as they’re still regarded by many to be the most trusted way of communicating with your audience.
We understand the importance of keeping in regular contact with your tribe and making sure that they’re kept up to date with what your doing, what events you have coming up and any news you have about your brand, product or services.
Generally speaking, these are a warm audience, they’ve given you permission to contact them so you can often get better engagement and higher rates of conversion.
We create memorable and engaging eDMs to ensure your clients are kept up to date with your latest news and specials.
Search Engine Optimisation (SEO)
SEO is one of the most impactful things that you can do for your website, and therefore you ability to sell and market to your audience. There are numerous stats that show that if your site is not constantly ranking on page one of Google for keyword searches, then the chances are people aren’t finding you – as most people don’t look past page 1.
If you’ve gone to the time and energy (and cost) of creating a website, then its a fair chance that you want people to visit it – you want a ROI.
There are many moving parts to SEO, Google and other search engines are changing their algorithms on a regular basis, keywords change and as social media grows and becomes a key cog in business, all these areas need to be taken into consideration.
There is an art to this, and that’s why we, Digital Marketing Adelaide, are here to help. With years under our belt of helping other companies achieve greater conversions due to an increase in visitors to their site from regularly ranking high on Google – this is SEO.
Visual Content Creation & Vlogging
We’re living in a time where engagement is the game that’s being played and the businesses that are winning this game are the ones that have the best engagement with their audiences. A key component of this is video – especially in social media circles; Facebook Live, Insta Live and vlogging – yes that’s a thing.
In 2018 you have to move with the market – more than in any time in history. At Digital Marketing Adelaide, we take traditional video advertising and make it work for the social media market place. So if you want your videos to work, to be seen, to have impact and a ROI, it’s time to embrace this shift toward visual content creation.
This is a PR game changer. No longer do you have to try and get on the Morning Show, or on drive time radio, you can go straight to the consumer. This saves both time and money, two things that every business needs in order to grow.
Social Media Training
Team training as well as 1-on1, focussing on advertising & marketing practices that aim to get you increased sales leads and enquires, which we confidently believe results in long term relationships with satisfied reoccurring customers.. Perfect for SME’s and marketing teams…
For the past 10 years we have been working closely with our clients to help them achieve exceptional results with their digital content and marketing. And we’ve found over this time, that some clients want to take ownership of their social media marketing, which we think is pretty awesome. And that’s why we also provide Social Media training for those who want to level up their skills and take on full ownership and execution of their social media marketing.
We spend a full day deep diving into what, and when you should post on the various platforms. The importance of scheduling, being relevant and how to leverage off others in your industry to become a trusted authority and a brand that people want to be associated with.
Now you know where to start.
One of the most important aspects of social media marketing is consistency. Even if you have the basics set-up, without ongoing management, your social media marketing efforts will be in vain.
ABOUT THE AUTHOR
Matt Williamson is the Company Director of Digital Marketing Adelaide. He keeps busy doing what he enjoys most – talking. He has a passion for social media and all things digital marketing.
Matt is an internet entrepreneur, social media expert, multiple business owner and digital marketer who specialises in assisting businesses to generate more revenue via the power of online advertising and digital marketing. Matt regularly speaks at events as a keynote speaker focusing on digital marketing & social media.
View Matt’s LinkedIn: https://www.linkedin.com/in/matthewdjwilliamson
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