Creating video adverts on Facebook has never been easier - we all carry around a film studio in our pockets. So, what are the best practices to use when turning your awesome footage into an attention-grabbing advert?   “Over the last year on a global scale, daily...

Are you older than 30? Don't have children? Then you probably haven’t heard of the phenomenon of TikTok.   TikTok is a social platform targeted mainly to Generation Z, specifically school-aged children who share short videos of themselves dancing and lip-syncing to popular music or copying a...

VIDEO IS KING…right? Well, that’s what we’re kept being told by countless blogs, by Facebook themselves and YouTube. Our experience is different. You see, Link Click Through Rates (CTR’s) drop significantly when using video compared to static images. We’ve spent thousands of dollars split testing,...