VIDEO IS KING…right? Well, that’s what we’re kept being told by countless blogs, by Facebook themselves and YouTube. Our experience is different. You see, Link Click Through Rates (CTR’s) drop significantly when using video compared to static images. We’ve spent thousands of dollars split testing,...

We’re now well and truly into the latter stages of the 21st century’s second decade, and while we might not have flying cars or hovering skateboards yet, the last few years of advancement have seen technology go further than ever previously thought possible. We look at...

What actually is an influencer? Only just five years ago, an “influencer” was almost unheard of. Fast forward to 2019 and Instagram influencers are almost unescapable. Feeds are constantly infiltrated with photos of sponsored content, and with 800 million active monthly users worldwide, it is now...

As businesses both big and small start to create a presence on social media, users are becoming overwhelmed by the amount of content being thrown at them every time they check their phones. Audiences have been inadvertently trained to skim through posts, making it more...