Ever wondered why products and/or services you have been looking at online, end up following you around everywhere in your digital world and re-appearing every time you open an app or Google Search?   Well, this article is about to explain exactly how that happens and how...

If you’ve paid any attention to marketing over the last 5 years it will have become crystal clear to you that the digital revolution is set to get bigger and better than ever. While digital marketing has enabled advertisers to reach their customers in places...

Scam, Scam, Scam – internet scams seem to as prevalent as Tweets from Donald Trump and in 2019, online scams seem to be just a part of everyday life.   From rich kings from afar with 1 billion gold coins to the federal tax office needing your...

Will you marry me? What does marriage have to do with digital marketing?   How do we get potential customers to buy our products or services using digital marketing? Why don’t people purchase when they see your ad? What does the Mere Exposure Effect mean? And what...

Arrgghh!! My wife was STALKED by Facebook.   Does she feel violated? Not really, she expects to be stalked by Google & Facebook, it’s 2019 after all. But she would like to know how. How is it that they knew her information? And the thing is, it...

'Profiteering' — sounds like a cross between 'racketeering' and 'piracy'. That's what some are calling the latest scandal that has Facebook's 87 million user data breach and political consulting firm Cambridge Analytica right at the eye of the storm. A storm that is being investigated by...

As businesses both big and small start to create a presence on social media, users are becoming overwhelmed by the amount of content being thrown at them every time they check their phones. Audiences have been inadvertently trained to skim through posts, making it more...