What is the Metaverse?  If you have been on the internet a lot, you definitely have come across the term “metaverse”. Since Mark Zuckerberg introduced Meta as the new company brand that brings together all the apps and technologies of what Facebook Inc. was, it gave everyone a glimpse of what the trajectory of...

Social media platforms enable customer engagement and by doing so have revolutionised marketing through interactions on social media. In saying this, the age of social media has brought about an array of positive opportunities to the world. In saying this, with anything, there are always...

Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...

As we creep ever closer to the end of another year, we not only get to look back at the biggest stories of 2019, but also the biggest stories of the decade!   Summarising the events that shaped one year is difficult enough, but it’s near impossible...

Ever wondered why products you have been looking at online, end up following you around everywhere? Then they keep re-appearing every time you open an app or Google Search! This article is about to explain exactly how that happens. It will explain how and why marketers...

If you’ve paid any attention to marketing over the last 5 years it will have become crystal clear to you that the digital revolution is set to get bigger and better than ever. While digital marketing has enabled advertisers to reach their customers in places...

Scam, Scam, Scam – internet scams seem to as prevalent as Tweets from Donald Trump and in 2019, online scams seem to be just a part of everyday life.   From rich kings from afar with 1 billion gold coins to the federal tax office needing your...