Creating video adverts on Facebook has never been easier - we all carry around a film studio in our pockets. So, what are the best practices to use when turning your awesome footage into an attention-grabbing advert?   “Over the last year on a global scale, daily...

Will you marry me? What does marriage have to do with digital marketing?   How do we get potential customers to buy our products or services using digital marketing? Why don’t people purchase when they see your ad? What does the Mere Exposure Effect mean? And what...

Arrgghh!! My wife was STALKED by Facebook.   Does she feel violated? Not really, she expects to be stalked by Google & Facebook, it’s 2019 after all. But she would like to know how. How is it that they knew her information? And the thing is, it...

We’re now well and truly into the latter stages of the 21st century’s second decade, and while we might not have flying cars or hovering skateboards yet, the last few years of advancement have seen technology go further than ever previously thought possible. We look at...

There’s something about a conspiracy theory that seems to hook people in a way that’s more attractive and long-lasting than any ordinary rumour. Maybe it’s how it usually involves governments or major corporations, or maybe we’re just too used to seeing Hollywood movies packed with...

  You’ve probably heard of the terms ‘reach’ and ‘frequency’ before. Both are at the core of what marketing has been in the past and what marketing is in today’s digital world. But depending on who you ask, you’ll get very different answers when it comes...