Can you think of the last advertisement that was memorable to you? It’s almost guaranteed the reason it stuck in your head is because it evoked an emotional response, whether that be happy, sad, or angry. Used correctly, emotional marketing is a strategy brands use...

What is the Metaverse?  If you have been on the internet a lot, you definitely have come across the term “metaverse”. Since Mark Zuckerberg introduced Meta as the new company brand that brings together all the apps and technologies of what Facebook Inc. was, it gave everyone a glimpse of what the trajectory of...

As a digital marketer in 2021, we are swamped for choice. People are using their phones more than ever and with all that extra screen time comes opportunity for the digital marketing industry. Ad space is hot property with more and more marketers taking advantage...

Introducing Facebook Shops Facebook has recently stepped up their game by introducing Facebook Shops which is their new e-commerce feature on the platform. According to Zuckerberg, the main idea behind Facebook Shops (or Shops for short) is to empower small business owners to set up an...