As we creep ever closer to the end of another year, we not only get to look back at the biggest stories of 2019, but also the biggest stories of the decade!   Summarising the events that shaped one year is difficult enough, but it’s near impossible...

If you’ve paid any attention to marketing over the last 5 years it will have become crystal clear to you that the digital revolution is set to get bigger and better than ever. While digital marketing has enabled advertisers to reach their customers in places...

VIDEO IS KING…right? Well, that’s what we’re kept being told by countless blogs, by Facebook themselves and YouTube. Our experience is different. You see, Link Click Through Rates (CTR’s) drop significantly when using video compared to static images. We’ve spent thousands of dollars split testing,...

  You’ve probably heard of the terms ‘reach’ and ‘frequency’ before. Both are at the core of what marketing has been in the past and what marketing is in today’s digital world. But depending on who you ask, you’ll get very different answers when it comes...