'Profiteering' — sounds like a cross between 'racketeering' and 'piracy'. That's what some are calling the latest scandal that has Facebook's 87 million user data breach and political consulting firm Cambridge Analytica right at the eye of the storm. A storm that is being investigated by...

  You’ve probably heard of the terms ‘reach’ and ‘frequency’ before. Both are at the core of what marketing has been in the past and what marketing is in today’s digital world. But depending on who you ask, you’ll get very different answers when it comes...

As businesses both big and small start to create a presence on social media, users are becoming overwhelmed by the amount of content being thrown at them every time they check their phones. Audiences have been inadvertently trained to skim through posts, making it more...

The Importance of Search Engine Optimisation (SEO) In the past few years, SEO or search engine optimisation has exploded in popularity. Website owners have realised how important it is to have a good SEO strategy in place to boost their website's visibility. If you're new to...

As the fallout from Facebook's tangle with Cambridge Analytica and the ensuing scandal widens, users are struggling to gain a sense of the series of events leading up to its exposition, let alone what the future holds for the 2.2 billion strong platform. Justice and the...

How to Gain Instagram Followers in 2018 Getting a good following on social media can open all kinds of doors. It can help you to sell products, spread a message, or even become an Instagram celebrity. But, how do you gain Instagram followers in the first...

Social Media Strategy & Consultation Instagram, Twitter, Facebook, SnapChat, LinkedIn Google +, YouTube, Pinterest and blogging. We offer complete management of all your social media accounts so you can focus on what you do best… Social media is just that - social. It’s not a set-and-forget strategy. And...

How to leverage Facebook's 2018 changes for your business growth Facebook changes for 2018 have landed. Behind the changes are Zuckerberg's stated commitments to rebranding the social network as a platform that promotes "connections with family and friends" first, as well as creating a "community" space that...