19 Aug The Most Creative Ad Campaigns Ever! (5 Minute Read and 4 FUN Videos To Watch)
A good marketing campaign consistently brings in leads, conversions and results at a rate that warrants the cost spent on advertising. Digital marketing has exploded in popularity in recent years because of its ability to lower these costs while at the same time both increase and accurately measure results.
But while a good advertising campaign will lodge itself in an audience’s mind and help to influence their purchase behaviour, the very best campaigns take a little extra imagination and creativity to reach the next level of success.
Let’s have a look at some of the best out-of-the-box marketing campaigns that have come along in recent years…
The Super Bowl is as well-known for its extravagant commercials as it is for the game of NFL itself. And while there’s often plenty of discussion over which company ‘won’ the Superbowl commercial competition, the 2018 event had a clear winner – Tide.
Here’s the rundown on how Tide made the most of their ad spots, and the most of all the other ad spots as well.
The washing powder company created a minute-long ad that exposed the standard formats that other companies had resorted to using in their Superbowl advertising in recent years, mocking their laziness in the process. Tide then used each generic ad format as a Tide ad, before inserting four more short ads through the rest of the Superbowl that continued to play off the idea of making each ad a Tide ad.
If you haven’t seen the ads, watch the video below to have a laugh.
The Old Spice commercial is famed as one of the greatest television commercials of all time through its use of humour and impressive logistical execution. It became so well known that it effectively saved the Old Spice brand, clawing back market share against major US competitor Axe.
Since both Old Spice and Tide are owned by conglomerate Proctor & Gamble, the original Old Spice ad was used as one of the spoofs in the Tide Superbowl campaign.
See the original Old Spice commercial below.
And click here to see how much effort goes into making the singular shot work – you’ll be surprised how little of it is GREEN screen.
Moving away from television, this next campaign decided to insert some drama into a quiet Belgium square to raise awareness of the new drama network starting shortly thereafter. With 57 million views on YouTube as of the writing of this article, it’s clear to see that the gamble in real-world advertising paid off – the footage went viral because of its creativity and, well, absurdity.
Check it out in the link below.
At the end of the day, each of these companies are simply trying to put their brand front and centre in your mind so that the next time you’re in the market to buy something from their category, you’ll think of them first.
So now try to think of the best, most creative ad campaign you’ve ever seen.
What’s the first one that springs to mind?
Because no matter what campaign it is, they’ve sure done a good job on you…
ABOUT THE AUTHOR
Patrick Black is a marketer with a passion for learning how businesses can improve their advertising through science-backed principles. He enjoys writing about marketing much more than he likes to write about himself.BACK TO BLOGS